Oral-B vs Philips Sonicare:Which is more popular by branded search?
In August 2026, Oral-B had more branded searches than Philips Sonicare among electric toothbrush brands worldwide. Oral-B was estimated to have 760K branded searches compared to Philips Sonicare’s 447K, and held a 57.6% Share of Search versus Philips Sonicare’s 33.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Oral-B or Philips Sonicare?
Compare brands that offer electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oral-B, Philips Sonicare. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Philips Sonicare | SURI | Quip | Bitvae |
|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 32.5% | 4.6% | 1.7% | 1.4% |
| Nov 2025 | 60.5% | 32.2% | 5% | 1.5% | 0.73% |
| Dec 2025 | 57.8% | 34.9% | 5.4% | 1.6% | 0.31% |
| Jan 2026 | 59.3% | 33.8% | 4.6% | 2% | 0.37% |
| Feb 2026 | 59% | 32.7% | 5.5% | 2.5% | 0.36% |
| Mar 2026 | 56.5% | 35.8% | 5.3% | 1.9% | 0.56% |
| Apr 2026 | 57.3% | 33.4% | 6.7% | 2.1% | 0.42% |
| May 2026 | 58.7% | 31.9% | 6.8% | 2.1% | 0.43% |
| Jun 2026 | 58.6% | 32% | 6.6% | 2% | 0.81% |
| Jul 2026 | 57.9% | 33% | 6.6% | 2.1% | 0.41% |
| Aug 2026 | 57.6% | 33.8% | 6% | 1.9% | 0.73% |
| Sep 2026 | — | — | — | — | — |
How has the Oral-B and Philips Sonicare comparison changed over the last 12 months?
3 findings
- Oral-B was ahead of Philips Sonicare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among electric toothbrush brands worldwide moved from 59.8% to 57.6%, and its estimated monthly branded searches moved from 842K to 760K.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among electric toothbrush brands worldwide moved from 32.5% to 33.8%, and its estimated monthly branded searches moved from 458K to 447K.
How did search popularity change for electric toothbrush brands worldwide in August 2026?
2 changes
In August 2026, Philips Sonicare gained estimated Share of Search among electric toothbrush brands worldwide, from 33% to 33.8%.
Oral-B’s estimated Share of Search among electric toothbrush brands worldwide has lost ground for 3 months in a row, from 58.7% to 57.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Oral-B’s and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oral-B
6 branded search terms
- oral b
- oral b electric toothbrush
- oral b toothbrush
- oral-b
- oralb
- oralb com
Philips Sonicare
5 branded search terms
- philips sonicare
- philips sonicare toothbrush
- philipssonicare
- sonicare
- sonicare toothbrush
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