Brandwave

How popular isMacleans in search?

In September 2026, there were an estimated 40.5K branded searches for Macleans worldwide which held steady over the last 12 months. Macleans holds 1% estimated Share of Search among oral care brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sensodyne23%
  2. Oral-B19.6%
  3. Colgate19%
  4. Philips Sonicare13.2%
  5. Listerine11.5%
  6. Waterpik9.7%
  7. Corsodyl2.8%
  8. Macleans1%
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Which oral care brands compete with Macleans?

Macleans against oral care brands worldwide, by month

Share of Search by month for Sensodyne, Oral-B, Colgate, Philips Sonicare, Listerine, Waterpik, Corsodyl, Macleans. The figures are in the table below the chart.

View monthly share of search table
MonthSensodyneOral-BColgatePhilips SonicareListerineWaterpikCorsodylMacleans
Oct 202519.3%22.7%17.9%12.4%11.8%11.9%2.9%1.1%
Nov 202517.7%28.7%14.1%15.3%9.3%11.2%2.6%0.99%
Dec 202518.8%25.8%14.4%15.6%9.4%12.3%2.6%0.99%
Jan 202623.5%22%16.6%12.5%11.6%10%2.7%1%
Feb 202622.2%20.4%17.5%11.3%12.9%11.3%3.1%1.2%
Mar 202621.2%19%20.8%12.1%12.2%10.6%3.1%1.1%
Apr 202622.7%19.1%19.7%11.1%12.4%10.9%3%1.1%
May 202621.9%20%19.4%10.9%12.7%10.9%3.1%0.96%
Jun 202622.5%20.7%19.1%11.3%11.2%11.5%2.7%0.97%
Jul 202623.3%19.5%19%11.1%12.4%10.9%3%0.92%
Aug 202622.4%20%20.1%11.7%12.2%10.3%2.5%0.87%
Sep 202623%19.6%19%13.2%11.5%9.7%2.8%1%

  1. 1.Sensodyne

    23%

    Held 1st. 891K estimated branded searches, +4.4% vs prior month. Share +0.6 points.

  2. 2.Oral-B

    19.6%

    Moved from 3rd to 2nd. 760K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Colgate

    19%

    Moved from 2nd to 3rd. 736K estimated branded searches, -3.9% vs prior month. Share -1.1 points.

  4. 4.Philips Sonicare

    13.2%

    Moved from 5th to 4th. 513K estimated branded searches, +14.8% vs prior month. Share +1.5 points.

  5. 5.Listerine

    11.5%

    Moved from 4th to 5th. 447K estimated branded searches, -3.6% vs prior month. Share -0.6 points.

  6. 6.Waterpik

    9.7%

    Held 6th. 375K estimated branded searches, -4.2% vs prior month. Share -0.6 points.

  7. 7.Corsodyl

    2.8%

    Held 7th. 107K estimated branded searches, +14.4% vs prior month. Share +0.3 points.

  8. 8.Macleans

    1%

    Held 8th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

Compare search popularity between Macleans and its closest rivals

Every comparison with Macleans

How has branded search demand for Macleans changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Macleans worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Macleans’ estimated Share of Search among oral care brands worldwide held steady, from 1.1% to 1%.

How did search popularity change for oral care brands worldwide in September 2026?

  1. In September 2026, Philips Sonicare overtook Listerine to rank 4th among oral care brands worldwide, with 13.2% estimated Share of Search.

  2. In September 2026, Sensodyne gained estimated Share of Search among oral care brands worldwide, from 22.4% to 23%.

  3. In September 2026, Colgate lost estimated Share of Search among oral care brands worldwide, from 20.1% to 19%.

  4. In September 2026, Listerine lost estimated Share of Search among oral care brands worldwide, from 12.2% to 11.5%.

  5. In September 2026, Waterpik lost estimated Share of Search among oral care brands worldwide, from 10.3% to 9.7%.

  6. In September 2026, Oral-B rose from 3rd to 2nd among oral care brands worldwide.

How is Macleans measured?

Brandwave collects information about searches that people make online using Macleans’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • macleans

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How the Brand Demand Index is measured

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