Macleans vs Oral-B:Which is searched more?
In September 2026, Oral-B had more branded searches than Macleans among oral care brands worldwide. Oral-B was estimated to have 669K branded searches compared to Macleans’ 40.5K, and held a 19.2% Share of Search versus Macleans’ 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Macleans or Oral-B?
Compare the toothpaste and electric toothbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oral-B, Macleans. The figures are in the table below the chart.
View monthly share of search table
| Month | Sensodyne | Colgate | Oral-B | Listerine | Philips Sonicare | Waterpik | Corsodyl | Macleans |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 19.9% | 22.6% | 13.2% | 7.4% | 11.1% | 3.2% | 1.2% |
| Nov 2025 | 20.1% | 16% | 28.8% | 10.6% | 10.2% | 10.2% | 3% | 1.1% |
| Dec 2025 | 21.6% | 16.6% | 26% | 10.8% | 10.4% | 10.4% | 3% | 1.1% |
| Jan 2026 | 26.5% | 18.7% | 21.6% | 13.1% | 7.1% | 8.7% | 3.1% | 1.2% |
| Feb 2026 | 24.8% | 19.6% | 19.9% | 14.5% | 6.5% | 9.8% | 3.5% | 1.3% |
| Mar 2026 | 23.6% | 23.2% | 18.5% | 13.6% | 7.4% | 9.1% | 3.4% | 1.2% |
| Apr 2026 | 25.3% | 22% | 18.9% | 13.8% | 6.2% | 9.3% | 3.3% | 1.2% |
| May 2026 | 24.2% | 21.4% | 19.7% | 14% | 6.5% | 9.7% | 3.4% | 1.1% |
| Jun 2026 | 25.2% | 21.4% | 20.2% | 12.6% | 6.6% | 9.9% | 3.1% | 1.1% |
| Jul 2026 | 26% | 21.2% | 19% | 13.8% | 6.2% | 9.3% | 3.3% | 1% |
| Aug 2026 | 24.9% | 22.4% | 19.5% | 13.5% | 7.2% | 8.8% | 2.7% | 0.97% |
| Sep 2026 | 25.5% | 21.1% | 19.2% | 12.8% | 8.6% | 8.6% | 3.1% | 1.2% |
How has the Macleans and Oral-B comparison changed over the last 12 months?
3 findings
- Oral-B was ahead of Macleans in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Macleans’ estimated Share of Search among oral care brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among oral care brands worldwide moved from 22.6% to 19.2%, and its estimated monthly branded searches moved from 751K to 669K.
How did search popularity change for oral care brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Oral-B worldwide fell 10.9% over 12 measured months, from 751K to 669K in September 2026.
Other head-to-heads among oral care brands
How each brand is measured
Brandwave collects information about searches that people make online using Macleans’ and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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