Brandwave

How popular isPhilips Sonicare in search?

In September 2026, there were an estimated 513K branded searches for Philips Sonicare worldwide which is up 12% over the last 12 months. Philips Sonicare holds 8.6% estimated Share of Search among oral care brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sensodyne25.5%
  2. Colgate21.1%
  3. Oral-B19.2%
  4. Listerine12.8%
  5. Philips Sonicare8.6%
  6. Waterpik8.6%
  7. Corsodyl3.1%
  8. Macleans1.2%
Philips Sonicare website (opens in a new tab)

Follow Philips Sonicare and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which oral care brands compete with Philips Sonicare?

Philips Sonicare against oral care brands worldwide, by month

Share of Search by month for Sensodyne, Colgate, Oral-B, Listerine, Philips Sonicare, Waterpik, Corsodyl. The figures are in the table below the chart.

View monthly share of search table
MonthSensodyneColgateOral-BListerinePhilips SonicareWaterpikCorsodylMacleans
Oct 202521.4%19.9%22.6%13.2%7.4%11.1%3.2%1.2%
Nov 202520.1%16%28.8%10.6%10.2%10.2%3%1.1%
Dec 202521.6%16.6%26%10.8%10.4%10.4%3%1.1%
Jan 202626.5%18.7%21.6%13.1%7.1%8.7%3.1%1.2%
Feb 202624.8%19.6%19.9%14.5%6.5%9.8%3.5%1.3%
Mar 202623.6%23.2%18.5%13.6%7.4%9.1%3.4%1.2%
Apr 202625.3%22%18.9%13.8%6.2%9.3%3.3%1.2%
May 202624.2%21.4%19.7%14%6.5%9.7%3.4%1.1%
Jun 202625.2%21.4%20.2%12.6%6.6%9.9%3.1%1.1%
Jul 202626%21.2%19%13.8%6.2%9.3%3.3%1%
Aug 202624.9%22.4%19.5%13.5%7.2%8.8%2.7%0.97%
Sep 202625.5%21.1%19.2%12.8%8.6%8.6%3.1%1.2%

  1. 1.Sensodyne

    25.5%

    Held 1st. 891K estimated branded searches, +4.4% vs prior month. Share +0.6 points.

  2. 2.Colgate

    21.1%

    Held 2nd. 736K estimated branded searches, -3.9% vs prior month. Share -1.3 points.

  3. 3.Oral-B

    19.2%

    Held 3rd. 669K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Listerine

    12.8%

    Held 4th. 447K estimated branded searches, -3.6% vs prior month. Share -0.7 points.

  5. 5.Philips Sonicare

    8.6%

    Moved from 6th to 5th. 301K estimated branded searches, +22.4% vs prior month. Share +1.4 points.

  6. 6.Waterpik

    8.6%

    Moved from 5th to 6th. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Corsodyl

    3.1%

    Held 7th. 107K estimated branded searches, +14.4% vs prior month. Share +0.3 points.

  8. 8.Macleans

    1.2%

    Held 8th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

Compare search popularity between Philips Sonicare and its closest rivals

Every comparison with Philips Sonicare

How has branded search demand for Philips Sonicare changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips Sonicare worldwide rose from 458K to 513K.
  • Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among oral care brands worldwide increased from 7.4% to 8.6%.
  • Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among oral care brands worldwide peaked at 10.4% in December 2025 and was lowest at 6.2% in April 2026.
  • Across the 12 months ending September 2026, Philips Sonicare rose from 6th to 5th among oral care brands worldwide.

How did search popularity change for oral care brands worldwide in September 2026?

  1. In September 2026, Philips Sonicare overtook Waterpik to rank 5th among oral care brands worldwide, with 8.6% estimated Share of Search.

  2. In September 2026, Sensodyne gained estimated Share of Search among oral care brands worldwide, from 24.9% to 25.5%.

  3. In September 2026, Colgate lost estimated Share of Search among oral care brands worldwide, from 22.4% to 21.1%.

  4. In September 2026, Listerine lost estimated Share of Search among oral care brands worldwide, from 13.5% to 12.8%.

  5. Waterpik’s estimated Share of Search among oral care brands worldwide has lost ground for 3 months in a row, from 9.9% to 8.6% in September 2026.

  6. Estimated monthly branded searches for Oral-B worldwide fell 10.9% over 12 measured months, from 751K to 669K in September 2026.

Where does Philips Sonicare compete?

Philips Sonicare is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Oral care brands5th of 88.6%Shown above
Electric toothbrush brands2nd of 536.7%Show ranking
Brush heads brands3rd of 322.4%Show ranking

How is Philips Sonicare measured?

Brandwave collects information about searches that people make online using Philips Sonicare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • philips sonicare
  • philips sonicare toothbrush
  • philipssonicare
  • sonicare
  • sonicare toothbrush

How the Brand Demand Index is measured

Who owns Philips Sonicare?

Philips Sonicare is owned by Philips. Brandwave also tracks Philips, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, worldwide.

Do you work for Philips Sonicare? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Philips Sonicare your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free