Philips Sonicare vs Quip:Which is more popular by branded search?
In August 2026, Philips Sonicare had more branded searches than Quip among electric toothbrush brands worldwide. Philips Sonicare was estimated to have 447K branded searches compared to Quip’s 24.7K, and held a 33.8% Share of Search versus Quip’s 1.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips Sonicare or Quip?
Compare brands that offer electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Sonicare, Quip. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Philips Sonicare | SURI | Quip | Bitvae |
|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 32.5% | 4.6% | 1.7% | 1.4% |
| Nov 2025 | 60.5% | 32.2% | 5% | 1.5% | 0.73% |
| Dec 2025 | 57.8% | 34.9% | 5.4% | 1.6% | 0.31% |
| Jan 2026 | 59.3% | 33.8% | 4.6% | 2% | 0.37% |
| Feb 2026 | 59% | 32.7% | 5.5% | 2.5% | 0.36% |
| Mar 2026 | 56.5% | 35.8% | 5.3% | 1.9% | 0.56% |
| Apr 2026 | 57.3% | 33.4% | 6.7% | 2.1% | 0.42% |
| May 2026 | 58.7% | 31.9% | 6.8% | 2.1% | 0.43% |
| Jun 2026 | 58.6% | 32% | 6.6% | 2% | 0.81% |
| Jul 2026 | 57.9% | 33% | 6.6% | 2.1% | 0.41% |
| Aug 2026 | 57.6% | 33.8% | 6% | 1.9% | 0.73% |
| Sep 2026 | — | — | — | — | — |
How has the Philips Sonicare and Quip comparison changed over the last 12 months?
3 findings
- Philips Sonicare was ahead of Quip in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among electric toothbrush brands worldwide moved from 32.5% to 33.8%, and its estimated monthly branded searches moved from 458K to 447K.
- Across the 11 months ending August 2026, Quip’s estimated Share of Search among electric toothbrush brands worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 24.2K to 24.7K.
How did search popularity change for electric toothbrush brands worldwide in August 2026?
1 change
In August 2026, Philips Sonicare gained estimated Share of Search among electric toothbrush brands worldwide, from 33% to 33.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Philips Sonicare’s and Quip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Sonicare
5 branded search terms
- philips sonicare
- philips sonicare toothbrush
- philipssonicare
- sonicare
- sonicare toothbrush
Quip
3 branded search terms
- getquip com
- quip electric toothbrush
- quip toothbrush
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.