Oral-B vs SURI:Which is more popular by branded search?
In August 2026, Oral-B had more branded searches than SURI among electric toothbrush brands worldwide. Oral-B was estimated to have 760K branded searches compared to SURI’s 79.7K, and held a 57.6% Share of Search versus SURI’s 6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Oral-B or SURI?
Compare brands that offer electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oral-B, SURI. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Philips Sonicare | SURI | Quip | Bitvae |
|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 32.5% | 4.6% | 1.7% | 1.4% |
| Nov 2025 | 60.5% | 32.2% | 5% | 1.5% | 0.73% |
| Dec 2025 | 57.8% | 34.9% | 5.4% | 1.6% | 0.31% |
| Jan 2026 | 59.3% | 33.8% | 4.6% | 2% | 0.37% |
| Feb 2026 | 59% | 32.7% | 5.5% | 2.5% | 0.36% |
| Mar 2026 | 56.5% | 35.8% | 5.3% | 1.9% | 0.56% |
| Apr 2026 | 57.3% | 33.4% | 6.7% | 2.1% | 0.42% |
| May 2026 | 58.7% | 31.9% | 6.8% | 2.1% | 0.43% |
| Jun 2026 | 58.6% | 32% | 6.6% | 2% | 0.81% |
| Jul 2026 | 57.9% | 33% | 6.6% | 2.1% | 0.41% |
| Aug 2026 | 57.6% | 33.8% | 6% | 1.9% | 0.73% |
| Sep 2026 | — | — | — | — | — |
How has the Oral-B and SURI comparison changed over the last 12 months?
3 findings
- Oral-B was ahead of SURI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among electric toothbrush brands worldwide moved from 59.8% to 57.6%, and its estimated monthly branded searches moved from 842K to 760K.
- Across the 11 months ending August 2026, SURI’s estimated Share of Search among electric toothbrush brands worldwide moved from 4.6% to 6%, and its estimated monthly branded searches moved from 65.3K to 79.7K.
How did search popularity change for electric toothbrush brands worldwide in August 2026?
2 changes
In August 2026, SURI lost estimated Share of Search among electric toothbrush brands worldwide, from 6.6% to 6%.
Oral-B’s estimated Share of Search among electric toothbrush brands worldwide has lost ground for 3 months in a row, from 58.7% to 57.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Oral-B’s and SURI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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