Electric toothbrush brands:Which brands are most popular in search?
In August 2026, Oral-B was the most searched among electric toothbrush brands worldwide, with an estimated 760K branded searches and 57.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Oral-B57.6%
Philips Sonicare33.8%
SURI6%
Quip1.9%- Bitvae0.73%
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Share of SearchLeaderboard
Compare brands that offer electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oral-B, Philips Sonicare, SURI. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Philips Sonicare | SURI | Quip | Bitvae |
|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 32.5% | 4.6% | 1.7% | 1.4% |
| Nov 2025 | 60.5% | 32.2% | 5% | 1.5% | 0.73% |
| Dec 2025 | 57.8% | 34.9% | 5.4% | 1.6% | 0.31% |
| Jan 2026 | 59.3% | 33.8% | 4.6% | 2% | 0.37% |
| Feb 2026 | 59% | 32.7% | 5.5% | 2.5% | 0.36% |
| Mar 2026 | 56.5% | 35.8% | 5.3% | 1.9% | 0.56% |
| Apr 2026 | 57.3% | 33.4% | 6.7% | 2.1% | 0.42% |
| May 2026 | 58.7% | 31.9% | 6.8% | 2.1% | 0.43% |
| Jun 2026 | 58.6% | 32% | 6.6% | 2% | 0.81% |
| Jul 2026 | 57.9% | 33% | 6.6% | 2.1% | 0.41% |
| Aug 2026 | 57.6% | 33.8% | 6% | 1.9% | 0.73% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 760K | +7.8% | -0.3 points | |
| 2, held 2nd | 33.8% | 447K | +11.2% | +0.9 points | |
| 3, held 3rd | 6% | 79.7K | -1.5% | -0.6 points | |
| 4, held 4th | 1.9% | 24.7K | -4.7% | -0.3 points | |
| 5, held 5th | 0.73% | 9.6K | +91.8% | +0.3 points |
1.
Oral-B57.6%
held 1st · 760K estimated branded searches · +7.8% vs prior month · -0.3 points
33.8%
held 2nd · 447K estimated branded searches · +11.2% vs prior month · +0.9 points
3.
SURI6%
held 3rd · 79.7K estimated branded searches · -1.5% vs prior month · -0.6 points
4.
Quip1.9%
held 4th · 24.7K estimated branded searches · -4.7% vs prior month · -0.3 points
5.Bitvae
0.73%
held 5th · 9.6K estimated branded searches · +91.8% vs prior month · +0.3 points
Compare search popularity between leading brands
Which brand is most popular in search among electric toothbrush brands worldwide?
5 brands
In August 2026, Oral-B was the most searched among electric toothbrush brands worldwide, with an estimated 760K branded searches and 57.6% estimated Share of Search within this set. Philips Sonicare is in 2nd place, 23.7 percentage points behind at 33.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Oral-B | 59.8% → 57.6% | 60.5%Nov 2025 | 56.5%Mar 2026 | 1st |
| Philips Sonicare | 32.5% → 33.8% | 35.8%Mar 2026 | 31.9%May 2026 | 2nd |
| SURI | 4.6% → 6% | 6.8%May 2026 | 4.6%Jan 2026 | 3rd |
| Quip | 1.7% → 1.9% | 2.5%Feb 2026 | 1.5%Nov 2025 | 4th |
| Bitvae | 1.4% → 0.73% | 1.4%Oct 2025 | 0.31%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among electric toothbrush brands worldwide decreased from 59.8% to 57.6%.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among electric toothbrush brands worldwide increased from 32.5% to 33.8%.
- Across the 11 months ending August 2026, SURI’s estimated Share of Search among electric toothbrush brands worldwide increased from 4.6% to 6%.
- Across the 11 months ending August 2026, Bitvae’s estimated Share of Search among electric toothbrush brands worldwide decreased from 1.4% to 0.73%.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among electric toothbrush brands worldwide peaked at 60.5% in November 2025 and was lowest at 56.5% in March 2026.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among electric toothbrush brands worldwide peaked at 35.8% in March 2026 and was lowest at 31.9% in May 2026.
- Across the 11 months ending August 2026, SURI’s estimated Share of Search among electric toothbrush brands worldwide peaked at 6.8% in May 2026 and was lowest at 4.6% in January 2026.
- Across the 11 months ending August 2026, Quip’s estimated Share of Search among electric toothbrush brands worldwide peaked at 2.5% in February 2026 and was lowest at 1.5% in November 2025.
- Across the 11 months ending August 2026, Bitvae’s estimated Share of Search among electric toothbrush brands worldwide peaked at 1.4% in October 2025 and was lowest at 0.31% in December 2025.
- Across the 11 months ending August 2026, Quip held steady: its estimated Share of Search among electric toothbrush brands worldwide moved less than 0.5 percentage points.
How did search popularity change for electric toothbrush brands worldwide in August 2026?
4 changes
In August 2026, Philips Sonicare gained estimated Share of Search among electric toothbrush brands worldwide, from 33% to 33.8%.
In August 2026, SURI lost estimated Share of Search among electric toothbrush brands worldwide, from 6.6% to 6%.
Oral-B’s estimated Share of Search among electric toothbrush brands worldwide has lost ground for 3 months in a row, from 58.7% to 57.6% in August 2026.
Estimated monthly branded searches for Bitvae worldwide fell 51.6% over 11 measured months, from 19.8K to 9.6K in August 2026.
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