Brandwave

How popular isSURI in search?

In August 2026, there were an estimated 79.7K branded searches for SURI worldwide which is up 22.2% over the last 11 months. SURI holds 6% estimated Share of Search among electric toothbrush brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Oral-B57.6%
  2. Philips Sonicare33.8%
  3. SURI6%
  4. Quip1.9%
  5. Bitvae0.73%
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Which electric toothbrush brands compete with SURI?

SURI against electric toothbrush brands worldwide, by month

Share of Search by month for Oral-B, Philips Sonicare, SURI. The figures are in the table below the chart.

View monthly share of search table
MonthOral-BPhilips SonicareSURIQuipBitvae
Oct 202559.8%32.5%4.6%1.7%1.4%
Nov 202560.5%32.2%5%1.5%0.73%
Dec 202557.8%34.9%5.4%1.6%0.31%
Jan 202659.3%33.8%4.6%2%0.37%
Feb 202659%32.7%5.5%2.5%0.36%
Mar 202656.5%35.8%5.3%1.9%0.56%
Apr 202657.3%33.4%6.7%2.1%0.42%
May 202658.7%31.9%6.8%2.1%0.43%
Jun 202658.6%32%6.6%2%0.81%
Jul 202657.9%33%6.6%2.1%0.41%
Aug 202657.6%33.8%6%1.9%0.73%
Sep 2026—————

  1. 1.Oral-B

    57.6%

    held 1st · 760K estimated branded searches · +7.8% vs prior month · -0.3 points

  2. 2.Philips Sonicare

    33.8%

    held 2nd · 447K estimated branded searches · +11.2% vs prior month · +0.9 points

  3. 3.SURI

    6%

    held 3rd · 79.7K estimated branded searches · -1.5% vs prior month · -0.6 points

  4. 4.Quip

    1.9%

    held 4th · 24.7K estimated branded searches · -4.7% vs prior month · -0.3 points

  5. 5.Bitvae

    0.73%

    held 5th · 9.6K estimated branded searches · +91.8% vs prior month · +0.3 points

Compare search popularity between SURI and its closest rivals

How has branded search demand for SURI changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SURI worldwide rose from 65.3K to 79.7K.
  • Across the 11 months ending August 2026, SURI’s estimated Share of Search among electric toothbrush brands worldwide increased from 4.6% to 6%.
  • Across the 11 months ending August 2026, SURI’s estimated Share of Search among electric toothbrush brands worldwide peaked at 6.8% in May 2026 and was lowest at 4.6% in January 2026.

How did search popularity change for electric toothbrush brands worldwide in August 2026?

  1. In August 2026, Philips Sonicare gained estimated Share of Search among electric toothbrush brands worldwide, from 33% to 33.8%.

  2. In August 2026, SURI lost estimated Share of Search among electric toothbrush brands worldwide, from 6.6% to 6%.

  3. Oral-B’s estimated Share of Search among electric toothbrush brands worldwide has lost ground for 3 months in a row, from 58.7% to 57.6% in August 2026.

  4. Estimated monthly branded searches for Bitvae worldwide fell 51.6% over 11 measured months, from 19.8K to 9.6K in August 2026.

How is SURI measured?

Brandwave collects information about searches that people make online using SURI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • electric toothbrush suri
  • suri electric toothbrush
  • suri toothbrush
  • trysuri com

Do you work for SURI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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