Brandwave

How popular isPhilips Sonicare in search?

In August 2026, there were an estimated 447K branded searches for Philips Sonicare worldwide which held steady over the last 11 months. Philips Sonicare holds 33.8% estimated Share of Search among electric toothbrush brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Oral-B57.6%
  2. Philips Sonicare33.8%
  3. SURI6%
  4. Quip1.9%
  5. Bitvae0.73%
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Which electric toothbrush brands compete with Philips Sonicare?

Philips Sonicare against electric toothbrush brands worldwide, by month

Share of Search by month for Oral-B, Philips Sonicare, SURI. The figures are in the table below the chart.

View monthly share of search table
MonthOral-BPhilips SonicareSURIQuipBitvae
Oct 202559.8%32.5%4.6%1.7%1.4%
Nov 202560.5%32.2%5%1.5%0.73%
Dec 202557.8%34.9%5.4%1.6%0.31%
Jan 202659.3%33.8%4.6%2%0.37%
Feb 202659%32.7%5.5%2.5%0.36%
Mar 202656.5%35.8%5.3%1.9%0.56%
Apr 202657.3%33.4%6.7%2.1%0.42%
May 202658.7%31.9%6.8%2.1%0.43%
Jun 202658.6%32%6.6%2%0.81%
Jul 202657.9%33%6.6%2.1%0.41%
Aug 202657.6%33.8%6%1.9%0.73%
Sep 2026—————

  1. 1.Oral-B

    57.6%

    held 1st · 760K estimated branded searches · +7.8% vs prior month · -0.3 points

  2. 2.Philips Sonicare

    33.8%

    held 2nd · 447K estimated branded searches · +11.2% vs prior month · +0.9 points

  3. 3.SURI

    6%

    held 3rd · 79.7K estimated branded searches · -1.5% vs prior month · -0.6 points

  4. 4.Quip

    1.9%

    held 4th · 24.7K estimated branded searches · -4.7% vs prior month · -0.3 points

  5. 5.Bitvae

    0.73%

    held 5th · 9.6K estimated branded searches · +91.8% vs prior month · +0.3 points

Compare search popularity between Philips Sonicare and its closest rivals

How has branded search demand for Philips Sonicare changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips Sonicare worldwide held steady, from 458K to 447K.
  • Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among electric toothbrush brands worldwide increased from 32.5% to 33.8%.
  • Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among electric toothbrush brands worldwide peaked at 35.8% in March 2026 and was lowest at 31.9% in May 2026.

How did search popularity change for electric toothbrush brands worldwide in August 2026?

  1. In August 2026, Philips Sonicare gained estimated Share of Search among electric toothbrush brands worldwide, from 33% to 33.8%.

  2. In August 2026, SURI lost estimated Share of Search among electric toothbrush brands worldwide, from 6.6% to 6%.

  3. Oral-B’s estimated Share of Search among electric toothbrush brands worldwide has lost ground for 3 months in a row, from 58.7% to 57.6% in August 2026.

  4. Estimated monthly branded searches for Bitvae worldwide fell 51.6% over 11 measured months, from 19.8K to 9.6K in August 2026.

How is Philips Sonicare measured?

Brandwave collects information about searches that people make online using Philips Sonicare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • philips sonicare
  • philips sonicare toothbrush
  • philipssonicare
  • sonicare
  • sonicare toothbrush

How the Brand Demand Index is measured

Who owns Philips Sonicare?

Philips Sonicare is owned by Philips. Brandwave also tracks Philips, owned by the same company, worldwide.

Do you work for Philips Sonicare? To request corrections or removal please contact us via our support page and we will be happy to assist.

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