Brandwave

Philips Sonicare vs TheraBreath:Which is more popular?

In September 2026, Philips Sonicare had more branded searches than TheraBreath among oral care brands worldwide. Philips Sonicare had about 301,000 branded searches, while TheraBreath had 209,000. Philips Sonicare made up 8% of all oral care brand searches we track, and TheraBreath accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about oral care brands, TheraBreath appeared in three of the five answers and Philips Sonicare in one. TheraBreath was mentioned before Philips Sonicare in two out of three answers that named either.

Among oral care brands worldwide in September 2026

Who do people search for more?

Philips Sonicare, about 44% more searches than TheraBreath

Philips Sonicare 301K searchesTheraBreath 209K searches

Who does AI mention more?

TheraBreath, mentioned in 3 of 5 answers, Philips Sonicare in 1

TheraBreath in 3 of 5Philips Sonicare in 1 of 5

Who does AI recommend more?

TheraBreath, named ahead of Philips Sonicare in 2 of 3 answers

TheraBreath first in 2Philips Sonicare first in 1

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Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TheraBreath was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Philips Sonicare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TheraBreath was listed before Philips Sonicare in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Crest2nd
  3. Sensodyne3rd
  4. TheraBreath4th
  5. Listerine5th
  6. Oral-B6th
  7. Philips Sonicare7th
  8. Waterpik8th
  9. Corsodyl–
  10. Macleans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sensodyne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TheraBreath3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oral-B2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Listerine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waterpik1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corsodyl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Macleans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oral care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Philips Sonicare or TheraBreath more popular in search?

This chart shows how often people search Google for Philips Sonicare and TheraBreath by name. Each line represents a brand's share of searches for all ten oral care brands we track, month by month, from English-language searches worldwide.

Philips Sonicare and TheraBreath among oral care brands worldwide, by month

Share of searches by month for Philips Sonicare, TheraBreath. The figures are in the table below the chart.

View monthly share of searches table
MonthSensodyneColgateOral-BListerinePhilips SonicareWaterpikTheraBreathCorsodylCrestMacleans
Oct 202520.1%18.6%21.2%12.3%6.9%10.4%4.5%3%1.7%1.1%
Nov 202518.9%15.1%27.2%10%9.6%9.6%4.2%2.8%1.6%1.1%
Dec 202520.3%15.6%24.4%10.2%9.8%9.8%4.5%2.8%1.6%1.1%
Jan 202624.5%17.3%20%12.1%6.6%8%5.6%2.9%2%1.1%
Feb 202622.9%18.1%18.4%13.4%6%9%5.9%3.2%1.8%1.2%
Mar 202621.8%21.4%17.1%12.6%6.9%8.4%5.4%3.2%2.1%1.1%
Apr 202623.3%20.3%17.5%12.7%5.7%8.6%6%3%1.7%1.2%
May 202622.5%19.9%18.3%13.1%6%9%5.1%3.2%1.8%0.99%
Jun 202623.4%19.9%18.8%11.7%6.1%9.2%5.2%2.9%1.8%1%
Jul 202624.1%19.6%17.6%12.8%5.8%8.6%5.6%3.1%1.7%0.95%
Aug 202623.1%20.7%18.1%12.5%6.7%8.1%5.7%2.5%1.6%0.9%
Sep 202623.7%19.6%17.8%11.9%8%8%5.6%2.8%1.6%1.1%

How has the Philips Sonicare and TheraBreath comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: TheraBreath took it in April 2026, Philips Sonicare took it in May 2026.
  • Across the 12 months ending September 2026, Philips Sonicare’s share of searches among oral care brands worldwide moved from 6.9% to 8%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 12 months ending September 2026, TheraBreath’s share of searches among oral care brands worldwide moved from 4.5% to 5.6%, and its estimated monthly branded searches moved from 160K to 209K.

How did search popularity change for oral care brands worldwide in September 2026?

2 changes

  1. In September 2026, Philips Sonicare overtook Waterpik to rank 5th among oral care brands worldwide, with 8% of the searches.

  2. Estimated monthly branded searches for TheraBreath worldwide rose 31% over 12 measured months, from 160K to 209K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Philips Sonicare’s and TheraBreath’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips Sonicare

1 branded search term

  • philips sonicare

TheraBreath

2 branded search terms

  • therabreath
  • therabreath mouthwash

How the Brand Demand Index is measured

Other head-to-heads among oral care brands

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