How popular isWaterpik in search?
In September 2026, there were an estimated 375K branded searches for Waterpik worldwide which is down 15.2% over the last 12 months. Waterpik holds 8.6% estimated Share of Search among oral care brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which oral care brands compete with Waterpik?
Share of Search by month for Sensodyne, Colgate, Oral-B, Listerine, Philips Sonicare, Waterpik, Corsodyl. The figures are in the table below the chart.
View monthly share of search table
| Month | Sensodyne | Colgate | Oral-B | Listerine | Philips Sonicare | Waterpik | Corsodyl | Macleans |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 19.9% | 22.6% | 13.2% | 7.4% | 11.1% | 3.2% | 1.2% |
| Nov 2025 | 20.1% | 16% | 28.8% | 10.6% | 10.2% | 10.2% | 3% | 1.1% |
| Dec 2025 | 21.6% | 16.6% | 26% | 10.8% | 10.4% | 10.4% | 3% | 1.1% |
| Jan 2026 | 26.5% | 18.7% | 21.6% | 13.1% | 7.1% | 8.7% | 3.1% | 1.2% |
| Feb 2026 | 24.8% | 19.6% | 19.9% | 14.5% | 6.5% | 9.8% | 3.5% | 1.3% |
| Mar 2026 | 23.6% | 23.2% | 18.5% | 13.6% | 7.4% | 9.1% | 3.4% | 1.2% |
| Apr 2026 | 25.3% | 22% | 18.9% | 13.8% | 6.2% | 9.3% | 3.3% | 1.2% |
| May 2026 | 24.2% | 21.4% | 19.7% | 14% | 6.5% | 9.7% | 3.4% | 1.1% |
| Jun 2026 | 25.2% | 21.4% | 20.2% | 12.6% | 6.6% | 9.9% | 3.1% | 1.1% |
| Jul 2026 | 26% | 21.2% | 19% | 13.8% | 6.2% | 9.3% | 3.3% | 1% |
| Aug 2026 | 24.9% | 22.4% | 19.5% | 13.5% | 7.2% | 8.8% | 2.7% | 0.97% |
| Sep 2026 | 25.5% | 21.1% | 19.2% | 12.8% | 8.6% | 8.6% | 3.1% | 1.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.5% | 891K | +4.4% | +0.6 points | |
| 2, held 2nd | 21.1% | 736K | -3.9% | -1.3 points | |
| 3, held 3rd | 19.2% | 669K | 0% | -0.4 points | |
| 4, held 4th | 12.8% | 447K | -3.6% | -0.7 points | |
| 5, moved from 6th to 5th | 8.6% | 301K | +22.4% | +1.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 8.6% | 301K | 0% | -0.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 3.1% | 107K | +14.4% | +0.3 points | |
| 8, held 8th | 1.2% | 40.5K | +22.4% | +0.2 points |
25.5%
Held 1st. 891K estimated branded searches, +4.4% vs prior month. Share +0.6 points.
2.
Colgate21.1%
Held 2nd. 736K estimated branded searches, -3.9% vs prior month. Share -1.3 points.
3.
Oral-B19.2%
Held 3rd. 669K estimated branded searches, 0% vs prior month. Share -0.4 points.
12.8%
Held 4th. 447K estimated branded searches, -3.6% vs prior month. Share -0.7 points.
8.6%
Moved from 6th to 5th. 301K estimated branded searches, +22.4% vs prior month. Share +1.4 points.
6.
Waterpik8.6%
Moved from 5th to 6th. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
Corsodyl
3.1%
Held 7th. 107K estimated branded searches, +14.4% vs prior month. Share +0.3 points.
8.
Macleans1.2%
Held 8th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.
Compare search popularity between Waterpik and its closest rivals
How has branded search demand for Waterpik changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Waterpik worldwide fell from 442K to 375K.
- Across the 12 months ending September 2026, Waterpik’s estimated Share of Search among oral care brands worldwide decreased from 11.1% to 8.6%.
- Across the 12 months ending September 2026, Waterpik fell from 5th to 6th among oral care brands worldwide.
How did search popularity change for oral care brands worldwide in September 2026?
6 changes
In September 2026, Philips Sonicare overtook Waterpik to rank 5th among oral care brands worldwide, with 8.6% estimated Share of Search.
In September 2026, Sensodyne gained estimated Share of Search among oral care brands worldwide, from 24.9% to 25.5%.
In September 2026, Colgate lost estimated Share of Search among oral care brands worldwide, from 22.4% to 21.1%.
In September 2026, Listerine lost estimated Share of Search among oral care brands worldwide, from 13.5% to 12.8%.
Waterpik’s estimated Share of Search among oral care brands worldwide has lost ground for 3 months in a row, from 9.9% to 8.6% in September 2026.
Estimated monthly branded searches for Oral-B worldwide fell 10.9% over 12 measured months, from 751K to 669K in September 2026.
Where does Waterpik compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Oral care brands | 6th of 8 | 8.6% | Shown above |
| Water flosser brands | 3rd of 5 | 17% | Show ranking |
| Brush heads brands | 2nd of 3 | 27.9% | Show ranking |
How is Waterpik measured?
Brandwave collects information about searches that people make online using Waterpik’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- waterpik
- waterpik water flosser
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Is Waterpik your brand?
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