Brandwave

Nicefeel vs Waterpik:Which is more popular by branded search?

In August 2026, Waterpik had more branded searches than Nicefeel among water flosser brands worldwide. Waterpik was estimated to have 301K branded searches compared to Nicefeel’s 1.3K, and held a 13.5% Share of Search versus Nicefeel’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among water flosser brands worldwide in August 2026Which is more popular in search, Nicefeel or Waterpik?
Nicefeel0.06%1.3K searches
vs
Waterpik13.5%301K searches

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Which is more popular in search, Nicefeel or Waterpik?

Compare the water flosser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nicefeel and Waterpik among water flosser brands worldwide, by month

Share of Search by month for Waterpik, Nicefeel. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsOral-BWaterpikPanasonicNicefeel
Oct 202544%34.3%15%6.7%0.04%
Nov 202543.2%39.8%12.4%4.6%0.02%
Dec 202547.4%36.1%12.6%3.8%0.03%
Jan 202646.2%36.4%12.7%4.6%0.03%
Feb 202647%34%14.5%4.4%0.03%
Mar 202646.6%34.3%14.7%4.4%0.05%
Apr 202646.9%34.4%15%3.7%0.05%
May 202646.1%34.9%15.3%3.7%0.04%
Jun 202645.7%35.4%15.1%3.7%0.04%
Jul 202649.4%33%14.1%3.5%0.05%
Aug 202649.2%34%13.5%3.3%0.06%
Sep 2026—————

How has the Nicefeel and Waterpik comparison changed over the last 12 months?

  • Waterpik was ahead of Nicefeel in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Nicefeel’s estimated Share of Search among water flosser brands worldwide moved from 0.04% to 0.06%, and its estimated monthly branded searches moved from 880 to 1.3K.
  • Across the 11 months ending August 2026, Waterpik’s estimated Share of Search among water flosser brands worldwide moved from 15% to 13.5%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for water flosser brands worldwide in August 2026?

  1. In August 2026, Waterpik lost estimated Share of Search among water flosser brands worldwide, from 14.1% to 13.5%.

  2. Estimated monthly branded searches for Nicefeel worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Nicefeel’s and Waterpik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nicefeel

1 branded search term

  • nicefeel

Waterpik

1 branded search term

  • waterpik

How the Brand Demand Index is measured

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