Brandwave

How popular isWaterpik in search?

In August 2026, there were an estimated 301K branded searches for Waterpik worldwide which is down 18.2% over the last 11 months. Waterpik holds 13.5% estimated Share of Search among water flosser brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips49.2%
  2. Oral-B34%
  3. Waterpik13.5%
  4. Panasonic3.3%
  5. Nicefeel0.06%
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Which water flosser brands compete with Waterpik?

Waterpik against water flosser brands worldwide, by month

Share of Search by month for Philips, Oral-B, Waterpik, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsOral-BWaterpikPanasonicNicefeel
Oct 202544%34.3%15%6.7%0.04%
Nov 202543.2%39.8%12.4%4.6%0.02%
Dec 202547.4%36.1%12.6%3.8%0.03%
Jan 202646.2%36.4%12.7%4.6%0.03%
Feb 202647%34%14.5%4.4%0.03%
Mar 202646.6%34.3%14.7%4.4%0.05%
Apr 202646.9%34.4%15%3.7%0.05%
May 202646.1%34.9%15.3%3.7%0.04%
Jun 202645.7%35.4%15.1%3.7%0.04%
Jul 202649.4%33%14.1%3.5%0.05%
Aug 202649.2%34%13.5%3.3%0.06%
Sep 2026—————

  1. 1.Philips

    49.2%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -0.2 points.

  2. 2.Oral-B

    34%

    Held 2nd. 760K estimated branded searches, +7.8% vs prior month. Share +1 points.

  3. 3.Waterpik

    13.5%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Panasonic

    3.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Nicefeel

    0.06%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Waterpik and its closest rivals

How has branded search demand for Waterpik changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Waterpik worldwide fell from 368K to 301K.
  • Across the 11 months ending August 2026, Waterpik’s estimated Share of Search among water flosser brands worldwide decreased from 15% to 13.5%.
  • Across the 11 months ending August 2026, Waterpik’s estimated Share of Search among water flosser brands worldwide peaked at 15.3% in May 2026 and was lowest at 12.4% in November 2025.

How did search popularity change for water flosser brands worldwide in August 2026?

  1. In August 2026, Oral-B gained estimated Share of Search among water flosser brands worldwide, from 33% to 34%.

  2. In August 2026, Waterpik lost estimated Share of Search among water flosser brands worldwide, from 14.1% to 13.5%.

  3. Estimated monthly branded searches for Nicefeel worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.

  4. Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.

How is Waterpik measured?

Brandwave collects information about searches that people make online using Waterpik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • waterpik

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How the Brand Demand Index is measured

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