Philips Sonicare vs Waterpik:Which is searched more?
In September 2026, Philips Sonicare had more branded searches than Waterpik among oral care brands worldwide. Philips Sonicare was estimated to have 513K branded searches compared to Waterpik’s 375K, and held a 13.2% Share of Search versus Waterpik’s 9.7%. These are worldwide searches for English-language branded terms.
Follow Philips Sonicare vs Waterpik and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Philips Sonicare or Waterpik?
Compare the toothpaste and electric toothbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Sonicare, Waterpik. The figures are in the table below the chart.
View monthly share of search table
| Month | Sensodyne | Oral-B | Colgate | Philips Sonicare | Listerine | Waterpik | Corsodyl | Macleans |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.3% | 22.7% | 17.9% | 12.4% | 11.8% | 11.9% | 2.9% | 1.1% |
| Nov 2025 | 17.7% | 28.7% | 14.1% | 15.3% | 9.3% | 11.2% | 2.6% | 0.99% |
| Dec 2025 | 18.8% | 25.8% | 14.4% | 15.6% | 9.4% | 12.3% | 2.6% | 0.99% |
| Jan 2026 | 23.5% | 22% | 16.6% | 12.5% | 11.6% | 10% | 2.7% | 1% |
| Feb 2026 | 22.2% | 20.4% | 17.5% | 11.3% | 12.9% | 11.3% | 3.1% | 1.2% |
| Mar 2026 | 21.2% | 19% | 20.8% | 12.1% | 12.2% | 10.6% | 3.1% | 1.1% |
| Apr 2026 | 22.7% | 19.1% | 19.7% | 11.1% | 12.4% | 10.9% | 3% | 1.1% |
| May 2026 | 21.9% | 20% | 19.4% | 10.9% | 12.7% | 10.9% | 3.1% | 0.96% |
| Jun 2026 | 22.5% | 20.7% | 19.1% | 11.3% | 11.2% | 11.5% | 2.7% | 0.97% |
| Jul 2026 | 23.3% | 19.5% | 19% | 11.1% | 12.4% | 10.9% | 3% | 0.92% |
| Aug 2026 | 22.4% | 20% | 20.1% | 11.7% | 12.2% | 10.3% | 2.5% | 0.87% |
| Sep 2026 | 23% | 19.6% | 19% | 13.2% | 11.5% | 9.7% | 2.8% | 1% |
How has the Philips Sonicare and Waterpik comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Waterpik took it in February 2026, Philips Sonicare took it in March 2026, Waterpik took it in May 2026, Philips Sonicare took it in July 2026.
- Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among oral care brands worldwide moved from 12.4% to 13.2%, and its estimated monthly branded searches moved from 458K to 513K.
- Across the 12 months ending September 2026, Waterpik’s estimated Share of Search among oral care brands worldwide moved from 11.9% to 9.7%, and its estimated monthly branded searches moved from 442K to 375K.
How did search popularity change for oral care brands worldwide in September 2026?
2 changes
In September 2026, Philips Sonicare overtook Listerine to rank 4th among oral care brands worldwide, with 13.2% estimated Share of Search.
In September 2026, Waterpik lost estimated Share of Search among oral care brands worldwide, from 10.3% to 9.7%.
Other head-to-heads among oral care brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips Sonicare’s and Waterpik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Sonicare
5 branded search terms
- philips sonicare
- philips sonicare toothbrush
- philipssonicare
- sonicare
- sonicare toothbrush
Waterpik
2 branded search terms
- waterpik
- waterpik water flosser
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.