How popular isWaterpik in search?
In September 2026, there were an estimated 375K branded searches for Waterpik worldwide which is down 15.2% over the last 12 months. Waterpik holds 27.9% estimated Share of Search among brush heads brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oral-B49.7%
Waterpik27.9%
Philips Sonicare22.4%
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Which brush heads brands compete with Waterpik?
Share of Search by month for Oral-B, Waterpik, Philips Sonicare. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Waterpik | Philips Sonicare |
|---|---|---|---|
| Oct 2025 | 52.2% | 30.7% | 17.1% |
| Nov 2025 | 55.7% | 24.6% | 19.7% |
| Dec 2025 | 51.3% | 28.1% | 20.6% |
| Jan 2026 | 54.1% | 28.2% | 17.7% |
| Feb 2026 | 50.9% | 32.4% | 16.7% |
| Mar 2026 | 49.1% | 31.3% | 19.7% |
| Apr 2026 | 50.9% | 32.4% | 16.7% |
| May 2026 | 51.6% | 31.5% | 16.9% |
| Jun 2026 | 50.9% | 32.4% | 16.7% |
| Jul 2026 | 50.9% | 32.4% | 16.7% |
| Aug 2026 | 51.2% | 30% | 18.8% |
| Sep 2026 | 49.7% | 27.9% | 22.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 669K | 0% | -1.5 points | |
| 2, held 2nd | 27.9% | 375K | -4.2% | -2.1 points | |
| 3, held 3rd | 22.4% | 301K | +22.4% | +3.6 points |
Compare search popularity between Waterpik and its closest rivals
How has branded search demand for Waterpik changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Waterpik worldwide fell from 442K to 375K.
- Across the 12 months ending September 2026, Waterpik’s estimated Share of Search among brush heads brands worldwide decreased from 30.7% to 27.9%.
- Across the 12 months ending September 2026, Waterpik’s estimated Share of Search among brush heads brands worldwide peaked at 32.4% in February 2026 and was lowest at 24.6% in November 2025.
How did search popularity change for brush heads brands worldwide in September 2026?
3 changes
In September 2026, Philips Sonicare gained estimated Share of Search among brush heads brands worldwide, from 18.8% to 22.4%.
In September 2026, Waterpik lost estimated Share of Search among brush heads brands worldwide, from 30% to 27.9%.
In September 2026, Oral-B lost estimated Share of Search among brush heads brands worldwide, from 51.2% to 49.7%.
Where does Waterpik compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Oral care brands | 6th of 8 | 8.6% | Show ranking |
| Water flosser brands | 3rd of 5 | 17% | Show ranking |
| Brush heads brands | 2nd of 3 | 27.9% | Shown above |
How is Waterpik measured?
Brandwave collects information about searches that people make online using Waterpik’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- waterpik
- waterpik water flosser
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Is Waterpik your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.