Brush heads brands:Which are searched most?
In September 2026, Oral-B was the most searched among brush heads brands worldwide, with an estimated 669K branded searches and 49.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Oral-B49.7%
Waterpik27.9%
Philips Sonicare22.4%
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Share of SearchLeaderboard
Compare the brush heads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oral-B, Waterpik, Philips Sonicare. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Waterpik | Philips Sonicare |
|---|---|---|---|
| Oct 2025 | 52.2% | 30.7% | 17.1% |
| Nov 2025 | 55.7% | 24.6% | 19.7% |
| Dec 2025 | 51.3% | 28.1% | 20.6% |
| Jan 2026 | 54.1% | 28.2% | 17.7% |
| Feb 2026 | 50.9% | 32.4% | 16.7% |
| Mar 2026 | 49.1% | 31.3% | 19.7% |
| Apr 2026 | 50.9% | 32.4% | 16.7% |
| May 2026 | 51.6% | 31.5% | 16.9% |
| Jun 2026 | 50.9% | 32.4% | 16.7% |
| Jul 2026 | 50.9% | 32.4% | 16.7% |
| Aug 2026 | 51.2% | 30% | 18.8% |
| Sep 2026 | 49.7% | 27.9% | 22.4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 669K | 0% | -1.5 points | |
| 2, held 2nd | 27.9% | 375K | -4.2% | -2.1 points | |
| 3, held 3rd | 22.4% | 301K | +22.4% | +3.6 points |
Compare search popularity between leading brands
Which brand is most popular in search among brush heads brands worldwide?
3 brands
In September 2026, Oral-B was the most searched among brush heads brands worldwide, with an estimated 669K branded searches and 49.7% estimated Share of Search within this set. Waterpik is in 2nd place, 21.9 percentage points behind at 27.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Oral-B | 52.2% → 49.7% | 55.7%Nov 2025 | 49.1%Mar 2026 | 1st |
| Waterpik | 30.7% → 27.9% | 32.4%Feb 2026 | 24.6%Nov 2025 | 2nd |
| Philips Sonicare | 17.1% → 22.4% | 22.4%Sep 2026 | 16.7%Feb 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among brush heads brands worldwide decreased from 52.2% to 49.7%.
- Across the 12 months ending September 2026, Waterpik’s estimated Share of Search among brush heads brands worldwide decreased from 30.7% to 27.9%.
- Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among brush heads brands worldwide increased from 17.1% to 22.4%.
- Across the 12 months ending September 2026, Oral-B’s estimated Share of Search among brush heads brands worldwide peaked at 55.7% in November 2025 and was lowest at 49.1% in March 2026.
- Across the 12 months ending September 2026, Waterpik’s estimated Share of Search among brush heads brands worldwide peaked at 32.4% in February 2026 and was lowest at 24.6% in November 2025.
- Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among brush heads brands worldwide peaked at 22.4% in September 2026 and was lowest at 16.7% in February 2026.
How did search popularity change for brush heads brands worldwide in September 2026?
3 changes
In September 2026, Philips Sonicare gained estimated Share of Search among brush heads brands worldwide, from 18.8% to 22.4%.
In September 2026, Waterpik lost estimated Share of Search among brush heads brands worldwide, from 30% to 27.9%.
In September 2026, Oral-B lost estimated Share of Search among brush heads brands worldwide, from 51.2% to 49.7%.
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