Brandwave

Oral-B vs Quip:Which is more popular by branded search?

In August 2026, Oral-B had more branded searches than Quip among electric toothbrush brands worldwide. Oral-B was estimated to have 760K branded searches compared to Quip’s 24.7K, and held a 57.6% Share of Search versus Quip’s 1.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among electric toothbrush brands worldwide in August 2026Which is more popular in search, Oral-B or Quip?
Oral-B57.6%760K searches
vs
Quip1.9%24.7K searches

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Which is more popular in search, Oral-B or Quip?

Compare brands that offer electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oral-B and Quip among electric toothbrush brands worldwide, by month

Share of Search by month for Oral-B, Quip. The figures are in the table below the chart.

View monthly share of search table
MonthOral-BPhilips SonicareSURIQuipBitvae
Oct 202559.8%32.5%4.6%1.7%1.4%
Nov 202560.5%32.2%5%1.5%0.73%
Dec 202557.8%34.9%5.4%1.6%0.31%
Jan 202659.3%33.8%4.6%2%0.37%
Feb 202659%32.7%5.5%2.5%0.36%
Mar 202656.5%35.8%5.3%1.9%0.56%
Apr 202657.3%33.4%6.7%2.1%0.42%
May 202658.7%31.9%6.8%2.1%0.43%
Jun 202658.6%32%6.6%2%0.81%
Jul 202657.9%33%6.6%2.1%0.41%
Aug 202657.6%33.8%6%1.9%0.73%
Sep 2026—————

How has the Oral-B and Quip comparison changed over the last 12 months?

  • Oral-B was ahead of Quip in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among electric toothbrush brands worldwide moved from 59.8% to 57.6%, and its estimated monthly branded searches moved from 842K to 760K.
  • Across the 11 months ending August 2026, Quip’s estimated Share of Search among electric toothbrush brands worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 24.2K to 24.7K.

How did search popularity change for electric toothbrush brands worldwide in August 2026?

  1. Oral-B’s estimated Share of Search among electric toothbrush brands worldwide has lost ground for 3 months in a row, from 58.7% to 57.6% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Oral-B’s and Quip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oral-B

6 branded search terms

  • oral b
  • oral b electric toothbrush
  • oral b toothbrush
  • oral-b
  • oralb
  • oralb com

Quip

3 branded search terms

  • getquip com
  • quip electric toothbrush
  • quip toothbrush

How the Brand Demand Index is measured

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