How popular isQuip?
In September 2026, people searched for Quip by name about 23,800 times worldwide, about the same as the previous year. These searches made up 1.6% of all global brush heads brand searches, placing Quip fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about brush heads brands, Quip appeared in two of the five answers and was the third most recommended of the four.
Quip is the fourth most searched of 4 competitors and the third most recommended in AI answers.
Oral-BShare of searches 48.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
WaterpikShare of searches 27.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Philips SonicareShare of searches 22%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
QuipShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top brush heads brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quip was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Quip is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Philips Sonicare1st
- Oral-B2nd
- Quip3rd
- Waterpik4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oral-B5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips Sonicare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quip2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Waterpik1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about brush heads brands
5 answers
Asked ChatGPT
“Which brush heads brand should I buy?”
Asked ChatGPT
“What are the best brush heads brands?”
Asked ChatGPT
“What's the best brush heads brand for replacement toothbrush heads?”
Searched Google, AI Overview
“electric toothbrush heads”
Searched Google, AI Overview
“replacement brush heads”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which brush heads brands compete with Quip?
Share of searches by month for Oral-B, Waterpik, Philips Sonicare, Quip. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oral-B | Waterpik | Philips Sonicare | Quip |
|---|---|---|---|---|
| Oct 2025 | 51.4% | 30.2% | 16.8% | 1.5% |
| Nov 2025 | 54.9% | 24.2% | 19.4% | 1.4% |
| Dec 2025 | 50.5% | 27.7% | 20.3% | 1.5% |
| Jan 2026 | 53.1% | 27.7% | 17.4% | 1.9% |
| Feb 2026 | 50% | 31.9% | 16.4% | 1.8% |
| Mar 2026 | 48.2% | 30.7% | 19.3% | 1.7% |
| Apr 2026 | 50% | 31.9% | 16.4% | 1.8% |
| May 2026 | 50.7% | 30.9% | 16.6% | 1.8% |
| Jun 2026 | 50% | 31.9% | 16.4% | 1.8% |
| Jul 2026 | 50% | 31.9% | 16.4% | 1.8% |
| Aug 2026 | 50.3% | 29.5% | 18.5% | 1.7% |
| Sep 2026 | 48.9% | 27.4% | 22% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.9% | 669K | 0% | -1.4 points | |
| 2, held 2nd | 27.4% | 375K | -4.2% | -2 points | |
| 3, held 3rd | 22% | 301K | +22.4% | +3.5 points | |
| 4, held 4th | 1.6% | 22.2K | 0% | 0 points |
1.
Oral-B48.9%
Held 1st. 669K estimated branded searches, 0% vs prior month. Share -1.4 points.
2.
Waterpik27.4%
Held 2nd. 375K estimated branded searches, -4.2% vs prior month. Share -2 points.
22%
Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +3.5 points.
4.
Quip1.6%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Quip and its closest rivals
Every comparison with Quip
5 comparisons
How has branded search demand for Quip changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Quip worldwide held steady, from 24.1K to 23.8K.
- Across the 12 months ending September 2026, Quip’s share of searches among brush heads brands worldwide held steady, from 1.5% to 1.6%.
How did search popularity change for brush heads brands worldwide in September 2026?
3 changes
In September 2026, Philips Sonicare gained share of searches among brush heads brands worldwide, from 18.5% to 22%.
In September 2026, Waterpik lost share of searches among brush heads brands worldwide, from 29.5% to 27.4%.
In September 2026, Oral-B lost share of searches among brush heads brands worldwide, from 50.3% to 48.9%.
How are Quip’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Quip’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- quip electric toothbrush
- quip toothbrush
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Where does Quip compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Electric toothbrush brands | 4th of 5 | 1.7% | Show ranking |
| Brush heads brands | 4th of 4 | 1.6% | Shown above |
Is Quip your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.