How popular isPhilips Sonicare in search?
In September 2026, there were an estimated 513K branded searches for Philips Sonicare worldwide which is up 12% over the last 12 months. Philips Sonicare holds 22.4% estimated Share of Search among brush heads brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which brush heads brands compete with Philips Sonicare?
Share of Search by month for Oral-B, Waterpik, Philips Sonicare. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Waterpik | Philips Sonicare |
|---|---|---|---|
| Oct 2025 | 52.2% | 30.7% | 17.1% |
| Nov 2025 | 55.7% | 24.6% | 19.7% |
| Dec 2025 | 51.3% | 28.1% | 20.6% |
| Jan 2026 | 54.1% | 28.2% | 17.7% |
| Feb 2026 | 50.9% | 32.4% | 16.7% |
| Mar 2026 | 49.1% | 31.3% | 19.7% |
| Apr 2026 | 50.9% | 32.4% | 16.7% |
| May 2026 | 51.6% | 31.5% | 16.9% |
| Jun 2026 | 50.9% | 32.4% | 16.7% |
| Jul 2026 | 50.9% | 32.4% | 16.7% |
| Aug 2026 | 51.2% | 30% | 18.8% |
| Sep 2026 | 49.7% | 27.9% | 22.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 669K | 0% | -1.5 points | |
| 2, held 2nd | 27.9% | 375K | -4.2% | -2.1 points | |
| 3, held 3rd | 22.4% | 301K | +22.4% | +3.6 points |
Compare search popularity between Philips Sonicare and its closest rivals
Every comparison with Philips Sonicare
10 comparisons
How has branded search demand for Philips Sonicare changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Philips Sonicare worldwide rose from 458K to 513K.
- Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among brush heads brands worldwide increased from 17.1% to 22.4%.
- Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among brush heads brands worldwide peaked at 22.4% in September 2026 and was lowest at 16.7% in February 2026.
How did search popularity change for brush heads brands worldwide in September 2026?
3 changes
In September 2026, Philips Sonicare gained estimated Share of Search among brush heads brands worldwide, from 18.8% to 22.4%.
In September 2026, Waterpik lost estimated Share of Search among brush heads brands worldwide, from 30% to 27.9%.
In September 2026, Oral-B lost estimated Share of Search among brush heads brands worldwide, from 51.2% to 49.7%.
Where does Philips Sonicare compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Oral care brands | 5th of 8 | 8.6% | Show ranking |
| Electric toothbrush brands | 2nd of 5 | 36.7% | Show ranking |
| Brush heads brands | 3rd of 3 | 22.4% | Shown above |
How is Philips Sonicare measured?
Brandwave collects information about searches that people make online using Philips Sonicare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- philips sonicare
- philips sonicare toothbrush
- philipssonicare
- sonicare
- sonicare toothbrush
Who owns Philips Sonicare?
Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, worldwide.
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Is Philips Sonicare your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.