Colgate vs Philips Sonicare:Which is searched more?
In September 2026, Colgate had more branded searches than Philips Sonicare among oral care brands worldwide. Colgate was estimated to have 736K branded searches compared to Philips Sonicare’s 301K, and held a 21.1% Share of Search versus Philips Sonicare’s 8.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Colgate or Philips Sonicare?
Compare the toothpaste and electric toothbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Colgate, Philips Sonicare. The figures are in the table below the chart.
View monthly share of search table
| Month | Sensodyne | Colgate | Oral-B | Listerine | Philips Sonicare | Waterpik | Corsodyl | Macleans |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 19.9% | 22.6% | 13.2% | 7.4% | 11.1% | 3.2% | 1.2% |
| Nov 2025 | 20.1% | 16% | 28.8% | 10.6% | 10.2% | 10.2% | 3% | 1.1% |
| Dec 2025 | 21.6% | 16.6% | 26% | 10.8% | 10.4% | 10.4% | 3% | 1.1% |
| Jan 2026 | 26.5% | 18.7% | 21.6% | 13.1% | 7.1% | 8.7% | 3.1% | 1.2% |
| Feb 2026 | 24.8% | 19.6% | 19.9% | 14.5% | 6.5% | 9.8% | 3.5% | 1.3% |
| Mar 2026 | 23.6% | 23.2% | 18.5% | 13.6% | 7.4% | 9.1% | 3.4% | 1.2% |
| Apr 2026 | 25.3% | 22% | 18.9% | 13.8% | 6.2% | 9.3% | 3.3% | 1.2% |
| May 2026 | 24.2% | 21.4% | 19.7% | 14% | 6.5% | 9.7% | 3.4% | 1.1% |
| Jun 2026 | 25.2% | 21.4% | 20.2% | 12.6% | 6.6% | 9.9% | 3.1% | 1.1% |
| Jul 2026 | 26% | 21.2% | 19% | 13.8% | 6.2% | 9.3% | 3.3% | 1% |
| Aug 2026 | 24.9% | 22.4% | 19.5% | 13.5% | 7.2% | 8.8% | 2.7% | 0.97% |
| Sep 2026 | 25.5% | 21.1% | 19.2% | 12.8% | 8.6% | 8.6% | 3.1% | 1.2% |
How has the Colgate and Philips Sonicare comparison changed over the last 12 months?
3 findings
- Colgate was ahead of Philips Sonicare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Colgate’s estimated Share of Search among oral care brands worldwide moved from 19.9% to 21.1%, and its estimated monthly branded searches moved from 661K to 736K.
- Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among oral care brands worldwide moved from 7.4% to 8.6%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for oral care brands worldwide in September 2026?
2 changes
In September 2026, Philips Sonicare overtook Waterpik to rank 5th among oral care brands worldwide, with 8.6% estimated Share of Search.
In September 2026, Colgate lost estimated Share of Search among oral care brands worldwide, from 22.4% to 21.1%.
Other head-to-heads among oral care brands
How each brand is measured
Brandwave collects information about searches that people make online using Colgate’s and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colgate
4 branded search terms
- colgate
- colgate toothpaste
- colgate total
- colgate wisp
Philips Sonicare
1 branded search term
- philips sonicare
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