Philips Sonicare vs Sensodyne:Which is searched more?
In September 2026, Sensodyne had more branded searches than Philips Sonicare among oral care brands worldwide. Sensodyne was estimated to have 891K branded searches compared to Philips Sonicare’s 301K, and held a 25.5% Share of Search versus Philips Sonicare’s 8.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips Sonicare or Sensodyne?
Compare the toothpaste and electric toothbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sensodyne, Philips Sonicare. The figures are in the table below the chart.
View monthly share of search table
| Month | Sensodyne | Colgate | Oral-B | Listerine | Philips Sonicare | Waterpik | Corsodyl | Macleans |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 19.9% | 22.6% | 13.2% | 7.4% | 11.1% | 3.2% | 1.2% |
| Nov 2025 | 20.1% | 16% | 28.8% | 10.6% | 10.2% | 10.2% | 3% | 1.1% |
| Dec 2025 | 21.6% | 16.6% | 26% | 10.8% | 10.4% | 10.4% | 3% | 1.1% |
| Jan 2026 | 26.5% | 18.7% | 21.6% | 13.1% | 7.1% | 8.7% | 3.1% | 1.2% |
| Feb 2026 | 24.8% | 19.6% | 19.9% | 14.5% | 6.5% | 9.8% | 3.5% | 1.3% |
| Mar 2026 | 23.6% | 23.2% | 18.5% | 13.6% | 7.4% | 9.1% | 3.4% | 1.2% |
| Apr 2026 | 25.3% | 22% | 18.9% | 13.8% | 6.2% | 9.3% | 3.3% | 1.2% |
| May 2026 | 24.2% | 21.4% | 19.7% | 14% | 6.5% | 9.7% | 3.4% | 1.1% |
| Jun 2026 | 25.2% | 21.4% | 20.2% | 12.6% | 6.6% | 9.9% | 3.1% | 1.1% |
| Jul 2026 | 26% | 21.2% | 19% | 13.8% | 6.2% | 9.3% | 3.3% | 1% |
| Aug 2026 | 24.9% | 22.4% | 19.5% | 13.5% | 7.2% | 8.8% | 2.7% | 0.97% |
| Sep 2026 | 25.5% | 21.1% | 19.2% | 12.8% | 8.6% | 8.6% | 3.1% | 1.2% |
How has the Philips Sonicare and Sensodyne comparison changed over the last 12 months?
3 findings
- Sensodyne was ahead of Philips Sonicare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among oral care brands worldwide moved from 7.4% to 8.6%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Sensodyne’s estimated Share of Search among oral care brands worldwide moved from 21.4% to 25.5%, and its estimated monthly branded searches moved from 713K to 891K.
How did search popularity change for oral care brands worldwide in September 2026?
2 changes
In September 2026, Philips Sonicare overtook Waterpik to rank 5th among oral care brands worldwide, with 8.6% estimated Share of Search.
In September 2026, Sensodyne gained estimated Share of Search among oral care brands worldwide, from 24.9% to 25.5%.
Other head-to-heads among oral care brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips Sonicare’s and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Sonicare
1 branded search term
- philips sonicare
Sensodyne
4 branded search terms
- sensodyne
- sensodyne enamel
- sensodyne rapid relief
- sensodyne toothpaste
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