How popular isSensodyne in search?
In August 2026, there were an estimated 368K branded searches for Sensodyne worldwide which held steady over the last 11 months. Sensodyne holds 21.9% estimated Share of Search among toothpaste brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oral-B45.3%
Colgate26.8%
Sensodyne21.9%
Crest3.6%
Arm and Hammer2.4%
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Which toothpaste brands compete with Sensodyne?
Share of Search by month for Oral-B, Colgate, Sensodyne, Crest, Arm and Hammer. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Sensodyne | Crest | Arm and Hammer |
|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 25.6% | 20.9% | 3.4% | 2.3% |
| Nov 2025 | 58.7% | 18.3% | 18.3% | 3% | 1.6% |
| Dec 2025 | 56% | 19.5% | 19.5% | 3.2% | 1.8% |
| Jan 2026 | 48.2% | 20.6% | 25.2% | 4.1% | 1.9% |
| Feb 2026 | 45.9% | 24% | 24% | 3.9% | 2.2% |
| Mar 2026 | 43.1% | 27.5% | 22.5% | 4.5% | 2.5% |
| Apr 2026 | 45.1% | 24.1% | 24.1% | 4% | 2.7% |
| May 2026 | 45.1% | 24.1% | 24.1% | 4% | 2.7% |
| Jun 2026 | 45.7% | 23.9% | 23.9% | 3.9% | 2.6% |
| Jul 2026 | 45.7% | 23.9% | 23.9% | 3.9% | 2.6% |
| Aug 2026 | 45.3% | 26.8% | 21.9% | 3.6% | 2.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.3% | 760K | +7.8% | -0.5 points | |
| 2, held 2nd | 26.8% | 450K | +22.3% | +2.9 points | |
| 3, held 3rd | 21.9% | 368K | 0% | -1.9 points | |
| 4, held 4th | 3.6% | 60.5K | 0% | -0.3 points | |
| 5, held 5th | 2.4% | 40.5K | 0% | -0.2 points |
1.
Oral-B45.3%
Held 1st. 760K estimated branded searches, +7.8% vs prior month. Share -0.5 points.
2.
Colgate26.8%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2.9 points.
21.9%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.
Crest3.6%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.4%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Sensodyne and its closest rivals
How has branded search demand for Sensodyne changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sensodyne worldwide held steady at 368K.
- Across the 11 months ending August 2026, Sensodyne’s estimated Share of Search among toothpaste brands worldwide increased from 20.9% to 21.9%.
- Across the 11 months ending August 2026, Sensodyne’s estimated Share of Search among toothpaste brands worldwide peaked at 25.2% in January 2026 and was lowest at 18.3% in November 2025.
How did search popularity change for toothpaste brands worldwide in August 2026?
2 changes
In August 2026, Colgate gained estimated Share of Search among toothpaste brands worldwide, from 23.9% to 26.8%.
In August 2026, Sensodyne lost estimated Share of Search among toothpaste brands worldwide, from 23.9% to 21.9%.
How is Sensodyne measured?
Brandwave collects information about searches that people make online using Sensodyne’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sensodyne
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