Oral-B vs Sensodyne:Which is more popular by branded search?
In August 2026, Oral-B had more branded searches than Sensodyne among toothpaste brands worldwide. Oral-B was estimated to have 760K branded searches compared to Sensodyne’s 368K, and held a 45.3% Share of Search versus Sensodyne’s 21.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oral-B or Sensodyne?
Compare the toothpaste brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oral-B, Sensodyne. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Sensodyne | Crest | Arm and Hammer |
|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 25.6% | 20.9% | 3.4% | 2.3% |
| Nov 2025 | 58.7% | 18.3% | 18.3% | 3% | 1.6% |
| Dec 2025 | 56% | 19.5% | 19.5% | 3.2% | 1.8% |
| Jan 2026 | 48.2% | 20.6% | 25.2% | 4.1% | 1.9% |
| Feb 2026 | 45.9% | 24% | 24% | 3.9% | 2.2% |
| Mar 2026 | 43.1% | 27.5% | 22.5% | 4.5% | 2.5% |
| Apr 2026 | 45.1% | 24.1% | 24.1% | 4% | 2.7% |
| May 2026 | 45.1% | 24.1% | 24.1% | 4% | 2.7% |
| Jun 2026 | 45.7% | 23.9% | 23.9% | 3.9% | 2.6% |
| Jul 2026 | 45.7% | 23.9% | 23.9% | 3.9% | 2.6% |
| Aug 2026 | 45.3% | 26.8% | 21.9% | 3.6% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the Oral-B and Sensodyne comparison changed over the last 12 months?
3 findings
- Oral-B was ahead of Sensodyne in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among toothpaste brands worldwide moved from 47.8% to 45.3%, and its estimated monthly branded searches moved from 842K to 760K.
- Across the 11 months ending August 2026, Sensodyne’s estimated Share of Search among toothpaste brands worldwide moved from 20.9% to 21.9%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for toothpaste brands worldwide in August 2026?
1 change
In August 2026, Sensodyne lost estimated Share of Search among toothpaste brands worldwide, from 23.9% to 21.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Oral-B’s and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.