Listerine vs Sensodyne:Which is searched more?
In September 2026, Sensodyne had more branded searches than Listerine among oral care brands worldwide. Sensodyne was estimated to have 891K branded searches compared to Listerine’s 447K, and held a 23% Share of Search versus Listerine’s 11.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Listerine or Sensodyne?
Compare the toothpaste and electric toothbrush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sensodyne, Listerine. The figures are in the table below the chart.
View monthly share of search table
| Month | Sensodyne | Oral-B | Colgate | Philips Sonicare | Listerine | Waterpik | Corsodyl | Macleans |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.3% | 22.7% | 17.9% | 12.4% | 11.8% | 11.9% | 2.9% | 1.1% |
| Nov 2025 | 17.7% | 28.7% | 14.1% | 15.3% | 9.3% | 11.2% | 2.6% | 0.99% |
| Dec 2025 | 18.8% | 25.8% | 14.4% | 15.6% | 9.4% | 12.3% | 2.6% | 0.99% |
| Jan 2026 | 23.5% | 22% | 16.6% | 12.5% | 11.6% | 10% | 2.7% | 1% |
| Feb 2026 | 22.2% | 20.4% | 17.5% | 11.3% | 12.9% | 11.3% | 3.1% | 1.2% |
| Mar 2026 | 21.2% | 19% | 20.8% | 12.1% | 12.2% | 10.6% | 3.1% | 1.1% |
| Apr 2026 | 22.7% | 19.1% | 19.7% | 11.1% | 12.4% | 10.9% | 3% | 1.1% |
| May 2026 | 21.9% | 20% | 19.4% | 10.9% | 12.7% | 10.9% | 3.1% | 0.96% |
| Jun 2026 | 22.5% | 20.7% | 19.1% | 11.3% | 11.2% | 11.5% | 2.7% | 0.97% |
| Jul 2026 | 23.3% | 19.5% | 19% | 11.1% | 12.4% | 10.9% | 3% | 0.92% |
| Aug 2026 | 22.4% | 20% | 20.1% | 11.7% | 12.2% | 10.3% | 2.5% | 0.87% |
| Sep 2026 | 23% | 19.6% | 19% | 13.2% | 11.5% | 9.7% | 2.8% | 1% |
How has the Listerine and Sensodyne comparison changed over the last 12 months?
3 findings
- Sensodyne was ahead of Listerine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Listerine’s estimated Share of Search among oral care brands worldwide moved from 11.8% to 11.5%, and its estimated monthly branded searches moved from 438K to 447K.
- Across the 12 months ending September 2026, Sensodyne’s estimated Share of Search among oral care brands worldwide moved from 19.3% to 23%, and its estimated monthly branded searches moved from 713K to 891K.
How did search popularity change for oral care brands worldwide in September 2026?
3 changes
In September 2026, Philips Sonicare overtook Listerine to rank 4th among oral care brands worldwide, with 13.2% estimated Share of Search.
In September 2026, Sensodyne gained estimated Share of Search among oral care brands worldwide, from 22.4% to 23%.
In September 2026, Listerine lost estimated Share of Search among oral care brands worldwide, from 12.2% to 11.5%.
Other head-to-heads among oral care brands
How each brand is measured
Brandwave collects information about searches that people make online using Listerine’s and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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