Brandwave

How popular isSensodyne in search?

In September 2026, there were an estimated 891K branded searches for Sensodyne worldwide which is up 25% over the last 12 months. Sensodyne holds 23% estimated Share of Search among oral care brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sensodyne23%
  2. Oral-B19.6%
  3. Colgate19%
  4. Philips Sonicare13.2%
  5. Listerine11.5%
  6. Waterpik9.7%
  7. Corsodyl2.8%
  8. Macleans1%
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Which oral care brands compete with Sensodyne?

Sensodyne against oral care brands worldwide, by month

Share of Search by month for Sensodyne, Oral-B, Colgate, Philips Sonicare, Listerine, Waterpik, Corsodyl. The figures are in the table below the chart.

View monthly share of search table
MonthSensodyneOral-BColgatePhilips SonicareListerineWaterpikCorsodylMacleans
Oct 202519.3%22.7%17.9%12.4%11.8%11.9%2.9%1.1%
Nov 202517.7%28.7%14.1%15.3%9.3%11.2%2.6%0.99%
Dec 202518.8%25.8%14.4%15.6%9.4%12.3%2.6%0.99%
Jan 202623.5%22%16.6%12.5%11.6%10%2.7%1%
Feb 202622.2%20.4%17.5%11.3%12.9%11.3%3.1%1.2%
Mar 202621.2%19%20.8%12.1%12.2%10.6%3.1%1.1%
Apr 202622.7%19.1%19.7%11.1%12.4%10.9%3%1.1%
May 202621.9%20%19.4%10.9%12.7%10.9%3.1%0.96%
Jun 202622.5%20.7%19.1%11.3%11.2%11.5%2.7%0.97%
Jul 202623.3%19.5%19%11.1%12.4%10.9%3%0.92%
Aug 202622.4%20%20.1%11.7%12.2%10.3%2.5%0.87%
Sep 202623%19.6%19%13.2%11.5%9.7%2.8%1%

  1. 1.Sensodyne

    23%

    Held 1st. 891K estimated branded searches, +4.4% vs prior month. Share +0.6 points.

  2. 2.Oral-B

    19.6%

    Moved from 3rd to 2nd. 760K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Colgate

    19%

    Moved from 2nd to 3rd. 736K estimated branded searches, -3.9% vs prior month. Share -1.1 points.

  4. 4.Philips Sonicare

    13.2%

    Moved from 5th to 4th. 513K estimated branded searches, +14.8% vs prior month. Share +1.5 points.

  5. 5.Listerine

    11.5%

    Moved from 4th to 5th. 447K estimated branded searches, -3.6% vs prior month. Share -0.6 points.

  6. 6.Waterpik

    9.7%

    Held 6th. 375K estimated branded searches, -4.2% vs prior month. Share -0.6 points.

  7. 7.Corsodyl

    2.8%

    Held 7th. 107K estimated branded searches, +14.4% vs prior month. Share +0.3 points.

  8. 8.Macleans

    1%

    Held 8th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

Compare search popularity between Sensodyne and its closest rivals

Every comparison with Sensodyne

How has branded search demand for Sensodyne changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sensodyne worldwide rose from 713K to 891K.
  • Across the 12 months ending September 2026, Sensodyne’s estimated Share of Search among oral care brands worldwide increased from 19.3% to 23%.
  • Across the 12 months ending September 2026, Sensodyne’s estimated Share of Search among oral care brands worldwide peaked at 23.5% in January 2026 and was lowest at 17.7% in November 2025.
  • Across the 12 months ending September 2026, Sensodyne rose from 2nd to 1st among oral care brands worldwide.

How did search popularity change for oral care brands worldwide in September 2026?

  1. In September 2026, Philips Sonicare overtook Listerine to rank 4th among oral care brands worldwide, with 13.2% estimated Share of Search.

  2. In September 2026, Sensodyne gained estimated Share of Search among oral care brands worldwide, from 22.4% to 23%.

  3. In September 2026, Colgate lost estimated Share of Search among oral care brands worldwide, from 20.1% to 19%.

  4. In September 2026, Listerine lost estimated Share of Search among oral care brands worldwide, from 12.2% to 11.5%.

  5. In September 2026, Waterpik lost estimated Share of Search among oral care brands worldwide, from 10.3% to 9.7%.

  6. In September 2026, Oral-B rose from 3rd to 2nd among oral care brands worldwide.

Where does Sensodyne compete?

Sensodyne is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Oral care brands1st of 823%Shown above
Toothpaste brands1st of 535.7%Show ranking
Whitening Toothpaste brands1st of 445.5%Show ranking

How is Sensodyne measured?

Brandwave collects information about searches that people make online using Sensodyne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • sensodyne
  • sensodyne enamel
  • sensodyne rapid relief
  • sensodyne toothpaste

Do you work for Sensodyne? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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