How popular isTheraBreath in search?
In September 2026, people searched for TheraBreath by name about 209,000 times worldwide, a 31% increase from the previous year. These searches made up 5.6% of all global oral care brand searches, placing TheraBreath seventh out of ten brands. These are worldwide searches for English-language branded terms.
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Which oral care brands compete with TheraBreath?
Share of searches by month for Sensodyne, Colgate, Oral-B, Listerine, Philips Sonicare, Waterpik, TheraBreath, Corsodyl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sensodyne | Colgate | Oral-B | Listerine | Philips Sonicare | Waterpik | TheraBreath | Corsodyl | Crest | Macleans |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 18.6% | 21.2% | 12.3% | 6.9% | 10.4% | 4.5% | 3% | 1.7% | 1.1% |
| Nov 2025 | 18.9% | 15.1% | 27.2% | 10% | 9.6% | 9.6% | 4.2% | 2.8% | 1.6% | 1.1% |
| Dec 2025 | 20.3% | 15.6% | 24.4% | 10.2% | 9.8% | 9.8% | 4.5% | 2.8% | 1.6% | 1.1% |
| Jan 2026 | 24.5% | 17.3% | 20% | 12.1% | 6.6% | 8% | 5.6% | 2.9% | 2% | 1.1% |
| Feb 2026 | 22.9% | 18.1% | 18.4% | 13.4% | 6% | 9% | 5.9% | 3.2% | 1.8% | 1.2% |
| Mar 2026 | 21.8% | 21.4% | 17.1% | 12.6% | 6.9% | 8.4% | 5.4% | 3.2% | 2.1% | 1.1% |
| Apr 2026 | 23.3% | 20.3% | 17.5% | 12.7% | 5.7% | 8.6% | 6% | 3% | 1.7% | 1.2% |
| May 2026 | 22.5% | 19.9% | 18.3% | 13.1% | 6% | 9% | 5.1% | 3.2% | 1.8% | 0.99% |
| Jun 2026 | 23.4% | 19.9% | 18.8% | 11.7% | 6.1% | 9.2% | 5.2% | 2.9% | 1.8% | 1% |
| Jul 2026 | 24.1% | 19.6% | 17.6% | 12.8% | 5.8% | 8.6% | 5.6% | 3.1% | 1.7% | 0.95% |
| Aug 2026 | 23.1% | 20.7% | 18.1% | 12.5% | 6.7% | 8.1% | 5.7% | 2.5% | 1.6% | 0.9% |
| Sep 2026 | 23.7% | 19.6% | 17.8% | 11.9% | 8% | 8% | 5.6% | 2.8% | 1.6% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.7% | 891K | +4.4% | +0.6 points | |
| 2, held 2nd | 19.6% | 736K | -3.9% | -1.2 points | |
| 3, held 3rd | 17.8% | 669K | 0% | -0.3 points | |
| 4, held 4th | 11.9% | 447K | -3.6% | -0.7 points | |
| 5, moved from 6th to 5th | 8% | 301K | +22.4% | +1.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 8% | 301K | 0% | -0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.6% | 209K | 0% | -0.1 points | |
| 8, held 8th | 2.8% | 107K | +14.4% | +0.3 points | |
| 9, held 9th | 1.6% | 60.5K | 0% | 0 points | |
| 10, held 10th | 1.1% | 40.5K | +22.4% | +0.2 points |
23.7%
Held 1st. 891K estimated branded searches, +4.4% vs prior month. Share +0.6 points.
2.
Colgate19.6%
Held 2nd. 736K estimated branded searches, -3.9% vs prior month. Share -1.2 points.
3.
Oral-B17.8%
Held 3rd. 669K estimated branded searches, 0% vs prior month. Share -0.3 points.
11.9%
Held 4th. 447K estimated branded searches, -3.6% vs prior month. Share -0.7 points.
8%
Moved from 6th to 5th. 301K estimated branded searches, +22.4% vs prior month. Share +1.3 points.
6.
Waterpik8%
Moved from 5th to 6th. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.6%
Held 7th. 209K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Corsodyl2.8%
Held 8th. 107K estimated branded searches, +14.4% vs prior month. Share +0.3 points.
9.
Crest1.6%
Held 9th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Macleans1.1%
Held 10th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.
Compare search popularity between TheraBreath and its closest rivals
Every comparison with TheraBreath
9 comparisons
How has branded search demand for TheraBreath changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TheraBreath worldwide rose from 160K to 209K.
- Across the 12 months ending September 2026, TheraBreath’s share of searches among oral care brands worldwide increased from 4.5% to 5.6%.
- Across the 12 months ending September 2026, TheraBreath’s share of searches among oral care brands worldwide peaked at 6% in April 2026 and was lowest at 4.2% in November 2025.
How did search popularity change for oral care brands worldwide in September 2026?
6 changes
In September 2026, Philips Sonicare overtook Waterpik to rank 5th among oral care brands worldwide, with 8% of the searches.
In September 2026, Sensodyne gained share of searches among oral care brands worldwide, from 23.1% to 23.7%.
In September 2026, Colgate lost share of searches among oral care brands worldwide, from 20.7% to 19.6%.
In September 2026, Listerine lost share of searches among oral care brands worldwide, from 12.5% to 11.9%.
Waterpik’s share of searches among oral care brands worldwide has lost ground for 3 months in a row, from 9.2% to 8% in September 2026.
Estimated monthly branded searches for TheraBreath worldwide rose 31% over 12 measured months, from 160K to 209K in September 2026.
How are TheraBreath’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using TheraBreath’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- therabreath
- therabreath mouthwash
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Where does TheraBreath compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Oral care brands | 7th of 10 | 5.6% | Shown above |
| Mouthwash brands | 4th of 5 | 9.6% | Show ranking |
Is TheraBreath your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.