Brandwave

Mouthwash brands:Which brands are most popular in search?

In August 2026, Oral-B was the most searched among mouthwash brands worldwide, with an estimated 760K branded searches and 44.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Oral-B44.5%
  2. Colgate26.4%
  3. Listerine17.6%
  4. TheraBreath7.9%
  5. Corsodyl3.5%

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Share of SearchLeaderboard

Compare the mouthwash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mouthwash brands worldwide, by month

Share of Search by month for Oral-B, Colgate, Listerine, TheraBreath, Corsodyl. The figures are in the table below the chart.

View monthly share of search table
MonthOral-BColgateListerineTheraBreathCorsodyl
Oct 202547.4%25.3%16.9%6.2%4.2%
Nov 202559.6%18.6%12.5%5.6%3.7%
Dec 202556.9%19.9%13.3%5.9%4%
Jan 202649.5%21.2%17.3%7.8%4.3%
Feb 202644.5%23.2%19%8.5%4.7%
Mar 202642.3%27%18.1%8.1%4.4%
Apr 202644%23.5%19.2%8.6%4.7%
May 202644.7%23.9%19.5%7.1%4.8%
Jun 202647.3%24.7%16.5%7.4%4.1%
Jul 202644.5%23.2%19%8.5%4.7%
Aug 202644.5%26.4%17.6%7.9%3.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Oral-B

    44.5%

    Held 1st. 760K estimated branded searches, +7.8% vs prior month. Share 0 points.

  2. 2.Colgate

    26.4%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +3.1 points.

  3. 3.Listerine

    17.6%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.TheraBreath

    7.9%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Corsodyl

    3.5%

    Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among mouthwash brands worldwide?

In August 2026, Oral-B was the most searched among mouthwash brands worldwide, with an estimated 760K branded searches and 44.5% estimated Share of Search within this set. Colgate is in 2nd place, 18.2 percentage points behind at 26.4% Share of Search.

Global mouthwash brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Oral-B47.4% → 44.5%59.6%Nov 202542.3%Mar 20261st
Colgate25.3% → 26.4%27%Mar 202618.6%Nov 20252nd
Listerine16.9% → 17.6%19.5%May 202612.5%Nov 20253rd
TheraBreath6.2% → 7.9%8.6%Apr 20265.6%Nov 20254th
Corsodyl4.2% → 3.5%4.8%May 20263.5%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among mouthwash brands worldwide decreased from 47.4% to 44.5%.
  • Across the 11 months ending August 2026, Colgate’s estimated Share of Search among mouthwash brands worldwide increased from 25.3% to 26.4%.
  • Across the 11 months ending August 2026, Listerine’s estimated Share of Search among mouthwash brands worldwide increased from 16.9% to 17.6%.
  • Across the 11 months ending August 2026, TheraBreath’s estimated Share of Search among mouthwash brands worldwide increased from 6.2% to 7.9%.
  • Across the 11 months ending August 2026, Corsodyl’s estimated Share of Search among mouthwash brands worldwide decreased from 4.2% to 3.5%.
  • Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among mouthwash brands worldwide peaked at 59.6% in November 2025 and was lowest at 42.3% in March 2026.
  • Across the 11 months ending August 2026, Colgate’s estimated Share of Search among mouthwash brands worldwide peaked at 27% in March 2026 and was lowest at 18.6% in November 2025.
  • Across the 11 months ending August 2026, Listerine’s estimated Share of Search among mouthwash brands worldwide peaked at 19.5% in May 2026 and was lowest at 12.5% in November 2025.
  • Across the 11 months ending August 2026, TheraBreath’s estimated Share of Search among mouthwash brands worldwide peaked at 8.6% in April 2026 and was lowest at 5.6% in November 2025.
  • Across the 11 months ending August 2026, Corsodyl’s estimated Share of Search among mouthwash brands worldwide peaked at 4.8% in May 2026 and was lowest at 3.5% in August 2026.

How did search popularity change for mouthwash brands worldwide in August 2026?

  1. In August 2026, Colgate gained estimated Share of Search among mouthwash brands worldwide, from 23.2% to 26.4%.

  2. In August 2026, Listerine lost estimated Share of Search among mouthwash brands worldwide, from 19% to 17.6%.

  3. In August 2026, Corsodyl lost estimated Share of Search among mouthwash brands worldwide, from 4.7% to 3.5%.

  4. In August 2026, TheraBreath lost estimated Share of Search among mouthwash brands worldwide, from 8.5% to 7.9%.

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