Colgate vs Listerine:Which is more popular by branded search?
In August 2026, Colgate had more branded searches than Listerine among mouthwash brands worldwide. Colgate was estimated to have 450K branded searches compared to Listerine’s 301K, and held a 26.4% Share of Search versus Listerine’s 17.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Colgate or Listerine?
Compare the mouthwash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Colgate, Listerine. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Listerine | TheraBreath | Corsodyl |
|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 25.3% | 16.9% | 6.2% | 4.2% |
| Nov 2025 | 59.6% | 18.6% | 12.5% | 5.6% | 3.7% |
| Dec 2025 | 56.9% | 19.9% | 13.3% | 5.9% | 4% |
| Jan 2026 | 49.5% | 21.2% | 17.3% | 7.8% | 4.3% |
| Feb 2026 | 44.5% | 23.2% | 19% | 8.5% | 4.7% |
| Mar 2026 | 42.3% | 27% | 18.1% | 8.1% | 4.4% |
| Apr 2026 | 44% | 23.5% | 19.2% | 8.6% | 4.7% |
| May 2026 | 44.7% | 23.9% | 19.5% | 7.1% | 4.8% |
| Jun 2026 | 47.3% | 24.7% | 16.5% | 7.4% | 4.1% |
| Jul 2026 | 44.5% | 23.2% | 19% | 8.5% | 4.7% |
| Aug 2026 | 44.5% | 26.4% | 17.6% | 7.9% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Colgate and Listerine comparison changed over the last 12 months?
3 findings
- Colgate was ahead of Listerine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among mouthwash brands worldwide moved from 25.3% to 26.4%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Listerine’s estimated Share of Search among mouthwash brands worldwide moved from 16.9% to 17.6%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for mouthwash brands worldwide in August 2026?
2 changes
In August 2026, Colgate gained estimated Share of Search among mouthwash brands worldwide, from 23.2% to 26.4%.
In August 2026, Listerine lost estimated Share of Search among mouthwash brands worldwide, from 19% to 17.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Colgate’s and Listerine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.