Brandwave

How popular isColgate in search?

In August 2026, there were an estimated 450K branded searches for Colgate worldwide which held steady over the last 11 months. Colgate holds 26.4% estimated Share of Search among mouthwash brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Oral-B44.5%
  2. Colgate26.4%
  3. Listerine17.6%
  4. TheraBreath7.9%
  5. Corsodyl3.5%
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Which mouthwash brands compete with Colgate?

Colgate against mouthwash brands worldwide, by month

Share of Search by month for Oral-B, Colgate, Listerine, TheraBreath, Corsodyl. The figures are in the table below the chart.

View monthly share of search table
MonthOral-BColgateListerineTheraBreathCorsodyl
Oct 202547.4%25.3%16.9%6.2%4.2%
Nov 202559.6%18.6%12.5%5.6%3.7%
Dec 202556.9%19.9%13.3%5.9%4%
Jan 202649.5%21.2%17.3%7.8%4.3%
Feb 202644.5%23.2%19%8.5%4.7%
Mar 202642.3%27%18.1%8.1%4.4%
Apr 202644%23.5%19.2%8.6%4.7%
May 202644.7%23.9%19.5%7.1%4.8%
Jun 202647.3%24.7%16.5%7.4%4.1%
Jul 202644.5%23.2%19%8.5%4.7%
Aug 202644.5%26.4%17.6%7.9%3.5%
Sep 2026—————

  1. 1.Oral-B

    44.5%

    Held 1st. 760K estimated branded searches, +7.8% vs prior month. Share 0 points.

  2. 2.Colgate

    26.4%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +3.1 points.

  3. 3.Listerine

    17.6%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.TheraBreath

    7.9%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Corsodyl

    3.5%

    Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

Compare search popularity between Colgate and its closest rivals

How has branded search demand for Colgate changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Colgate worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Colgate’s estimated Share of Search among mouthwash brands worldwide increased from 25.3% to 26.4%.
  • Across the 11 months ending August 2026, Colgate’s estimated Share of Search among mouthwash brands worldwide peaked at 27% in March 2026 and was lowest at 18.6% in November 2025.

How did search popularity change for mouthwash brands worldwide in August 2026?

  1. In August 2026, Colgate gained estimated Share of Search among mouthwash brands worldwide, from 23.2% to 26.4%.

  2. In August 2026, Listerine lost estimated Share of Search among mouthwash brands worldwide, from 19% to 17.6%.

  3. In August 2026, Corsodyl lost estimated Share of Search among mouthwash brands worldwide, from 4.7% to 3.5%.

  4. In August 2026, TheraBreath lost estimated Share of Search among mouthwash brands worldwide, from 8.5% to 7.9%.

Where does Colgate compete?

Colgate is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Toothbrush head brands3rd of 516.8%Show ranking
Mouthwash brands2nd of 526.4%Shown above
Toothpaste brands2nd of 526.8%Show ranking
Tooth whitening products2nd of 632%Show ranking

How is Colgate measured?

Brandwave collects information about searches that people make online using Colgate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • colgate

Do you work for Colgate? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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