Toothbrush head brands:Which brands are most popular in search?
In August 2026, Philips was the most searched among toothbrush head brands worldwide, with an estimated 1.1M branded searches and 41.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the replacement toothbrush head brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Oral-B, Colgate, Burwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Oral-B | Colgate | Burwood | Brushmo |
|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 31.5% | 16.8% | 11.3% | 0.01% |
| Nov 2025 | 40.9% | 37.7% | 11.8% | 9.6% | 0.01% |
| Dec 2025 | 44.5% | 33.9% | 11.8% | 9.7% | 0.02% |
| Jan 2026 | 41.7% | 32.8% | 14% | 11.5% | 0.02% |
| Feb 2026 | 41.5% | 30% | 15.7% | 12.8% | 0.01% |
| Mar 2026 | 38.6% | 28.4% | 18.1% | 14.8% | 0.02% |
| Apr 2026 | 39.7% | 29.1% | 15.6% | 15.6% | 0.02% |
| May 2026 | 39% | 29.5% | 15.8% | 15.8% | 0.02% |
| Jun 2026 | 38.7% | 30% | 15.6% | 15.6% | 0.02% |
| Jul 2026 | 42.3% | 28.2% | 14.7% | 14.7% | 0.02% |
| Aug 2026 | 41.1% | 28.4% | 16.8% | 13.7% | 0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.1% | 1.1M | +4.3% | -1.2 points | |
| 2, held 2nd | 28.4% | 760K | +7.8% | +0.1 points | |
| 3, moved from 4th to 3rd | 16.8% | 450K | +22.3% | +2.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.7% | 368K | 0% | -1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.01% | 390 | 0% | 0 points |
1.
Philips
41.1%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -1.2 points.
2.
Oral-B28.4%
Held 2nd. 760K estimated branded searches, +7.8% vs prior month. Share +0.1 points.
3.
Colgate16.8%
Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.1 points.
4.Burwood
13.7%
Moved from 3rd to 4th. 368K estimated branded searches, 0% vs prior month. Share -1 points.
5.Brushmo
0.01%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among toothbrush head brands worldwide?
5 brands
In August 2026, Philips was the most searched among toothbrush head brands worldwide, with an estimated 1.1M branded searches and 41.1% estimated Share of Search within this set. Oral-B is in 2nd place, 12.7 percentage points behind at 28.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Philips | 40.4% → 41.1% | 44.5%Dec 2025 | 38.6%Mar 2026 | 1st |
| Oral-B | 31.5% → 28.4% | 37.7%Nov 2025 | 28.2%Jul 2026 | 2nd |
| Colgate | 16.8% | 18.1%Mar 2026 | 11.8%Nov 2025 | 3rd |
| Burwood | 11.3% → 13.7% | 15.8%May 2026 | 9.6%Nov 2025 | 4th |
| Brushmo | 0.01% | 0.02%Jun 2026 | 0.01%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among toothbrush head brands worldwide increased from 40.4% to 41.1%.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among toothbrush head brands worldwide decreased from 31.5% to 28.4%.
- Across the 11 months ending August 2026, Burwood’s estimated Share of Search among toothbrush head brands worldwide increased from 11.3% to 13.7%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among toothbrush head brands worldwide peaked at 44.5% in December 2025 and was lowest at 38.6% in March 2026.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among toothbrush head brands worldwide peaked at 37.7% in November 2025 and was lowest at 28.2% in July 2026.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among toothbrush head brands worldwide peaked at 18.1% in March 2026 and was lowest at 11.8% in November 2025.
- Across the 11 months ending August 2026, Burwood’s estimated Share of Search among toothbrush head brands worldwide peaked at 15.8% in May 2026 and was lowest at 9.6% in November 2025.
- Across the 11 months ending August 2026, Colgate and Brushmo held steady: their estimated Share of Search among toothbrush head brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for toothbrush head brands worldwide in August 2026?
4 changes
In August 2026, Colgate overtook Burwood to rank 3rd among toothbrush head brands worldwide, at 16.8%.
In August 2026, Philips lost estimated Share of Search among toothbrush head brands worldwide, from 42.3% to 41.1%.
In August 2026, Burwood lost estimated Share of Search among toothbrush head brands worldwide, from 14.7% to 13.7%.
Estimated monthly branded searches for Brushmo worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
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