Brandwave

How popular isPhilips in search?

In August 2026, there were an estimated 1.1M branded searches for Philips worldwide which held steady over the last 11 months. Philips holds 41.1% estimated Share of Search among toothbrush head brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips41.1%
  2. Oral-B28.4%
  3. Colgate16.8%
  4. Burwood13.7%
  5. Brushmo0.01%
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Which toothbrush head brands compete with Philips?

Philips against toothbrush head brands worldwide, by month

Share of Search by month for Philips, Oral-B, Colgate, Burwood. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsOral-BColgateBurwoodBrushmo
Oct 202540.4%31.5%16.8%11.3%0.01%
Nov 202540.9%37.7%11.8%9.6%0.01%
Dec 202544.5%33.9%11.8%9.7%0.02%
Jan 202641.7%32.8%14%11.5%0.02%
Feb 202641.5%30%15.7%12.8%0.01%
Mar 202638.6%28.4%18.1%14.8%0.02%
Apr 202639.7%29.1%15.6%15.6%0.02%
May 202639%29.5%15.8%15.8%0.02%
Jun 202638.7%30%15.6%15.6%0.02%
Jul 202642.3%28.2%14.7%14.7%0.02%
Aug 202641.1%28.4%16.8%13.7%0.01%
Sep 2026—————

  1. 1.Philips

    41.1%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -1.2 points.

  2. 2.Oral-B

    28.4%

    Held 2nd. 760K estimated branded searches, +7.8% vs prior month. Share +0.1 points.

  3. 3.Colgate

    16.8%

    Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.1 points.

  4. 4.Burwood

    13.7%

    Moved from 3rd to 4th. 368K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Brushmo

    0.01%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Philips and its closest rivals

How has branded search demand for Philips changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips worldwide held steady at 1.1M.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among toothbrush head brands worldwide increased from 40.4% to 41.1%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among toothbrush head brands worldwide peaked at 44.5% in December 2025 and was lowest at 38.6% in March 2026.

How did search popularity change for toothbrush head brands worldwide in August 2026?

  1. In August 2026, Colgate overtook Burwood to rank 3rd among toothbrush head brands worldwide, at 16.8%.

  2. In August 2026, Philips lost estimated Share of Search among toothbrush head brands worldwide, from 42.3% to 41.1%.

  3. In August 2026, Burwood lost estimated Share of Search among toothbrush head brands worldwide, from 14.7% to 13.7%.

  4. Estimated monthly branded searches for Brushmo worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

Where does Philips compete?

Philips is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Desk lamp brands3rd of 68.2%Show ranking
Pressure cooker brands2nd of 527.4%Show ranking
Electric kettle brands1st of 531.2%Show ranking
Air fryer brands2nd of 534.5%Show ranking
Soda maker brands2nd of 534.9%Show ranking
Toaster brands1st of 540.5%Show ranking
Toothbrush head brands1st of 541.1%Shown above
Slow cooker brands1st of 544.1%Show ranking
Water filter brands1st of 547.5%Show ranking
Water flosser brands1st of 549.2%Show ranking
Garment steamers1st of 651.1%Show ranking
Radiology software1st of 553.1%Show ranking
Medical imaging software1st of 553.7%Show ranking
Irons1st of 654.9%Show ranking
Juicer brands1st of 555.5%Show ranking
Water filter bottles1st of 659.9%Show ranking
Rice cooker brands1st of 568.3%Show ranking
Electric shaver brands1st of 572.6%Show ranking
Beard trimmer brands1st of 572.7%Show ranking
Hair clipper brands1st of 573.2%Show ranking
Epilator brands1st of 578.6%Show ranking
Ironing boards1st of 679.2%Show ranking
Light bulb brands1st of 680.9%Show ranking

How is Philips measured?

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • air fryer philips
  • philips air fryer
  • philips airfryer
  • philips com
  • philips oneblade
  • philips shaver
  • shaver philips

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare and Philips Avent, owned by the same company, worldwide.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

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