Brandwave

How popular isPhilips in search?

In August 2026, there were an estimated 1.1M branded searches for Philips worldwide which held steady over the last 11 months. Philips holds 31.2% estimated Share of Search among electric kettle brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips31.2%
  2. Breville23.9%
  3. KitchenAid23.3%
  4. Smeg19%
  5. Russell Hobbs2.6%
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Which electric kettle brands compete with Philips?

Philips against electric kettle brands worldwide, by month

Share of Search by month for Philips, Breville, KitchenAid, Smeg, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBrevilleKitchenAidSmegRussell Hobbs
Oct 202526.5%20.1%29.9%20.2%3.3%
Nov 202522.7%24.1%32.5%17.8%2.9%
Dec 202524.1%23.6%32%17.5%2.9%
Jan 202624.3%23.5%27.1%22.2%3%
Feb 202626.6%20.7%27.3%22.4%3%
Mar 202626.2%20.9%27.4%22.5%3%
Apr 202627%22.1%28.8%19.4%2.6%
May 202627.9%23.5%25.2%20.6%2.8%
Jun 202628.9%24.6%26.1%17.5%2.9%
Jul 202630.2%24.3%23.6%19.3%2.6%
Aug 202631.2%23.9%23.3%19%2.6%
Sep 2026—————

  1. 1.Philips

    31.2%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +0.9 points.

  2. 2.Breville

    23.9%

    Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -0.4 points.

  3. 3.KitchenAid

    23.3%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Smeg

    19%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Russell Hobbs

    2.6%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Philips and its closest rivals

How has branded search demand for Philips changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips worldwide held steady at 1.1M.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among electric kettle brands worldwide increased from 26.5% to 31.2%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among electric kettle brands worldwide peaked at 31.2% in August 2026 and was lowest at 22.7% in November 2025.
  • Across the 11 months ending August 2026, Philips rose from 2nd to 1st among electric kettle brands worldwide.

How did search popularity change for electric kettle brands worldwide in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among electric kettle brands worldwide, from 30.2% to 31.2%.

  2. Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

  3. Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

  4. Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

Where does Philips compete?

Philips is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Desk lamp brands3rd of 68.2%Show ranking
Pressure cooker brands2nd of 527.4%Show ranking
Electric kettle brands1st of 531.2%Shown above
Air fryer brands2nd of 534.5%Show ranking
Soda maker brands2nd of 534.9%Show ranking
Toaster brands1st of 540.5%Show ranking
Toothbrush head brands1st of 541.1%Show ranking
Slow cooker brands1st of 544.1%Show ranking
Water filter brands1st of 547.5%Show ranking
Water flosser brands1st of 549.2%Show ranking
Radiology software1st of 553.1%Show ranking
Medical imaging software1st of 553.7%Show ranking
Juicer brands1st of 555.5%Show ranking
Water filter bottles1st of 659.9%Show ranking
Rice cooker brands1st of 568.3%Show ranking
Electric shaver brands1st of 572.6%Show ranking
Beard trimmer brands1st of 572.7%Show ranking
Hair clipper brands1st of 573.2%Show ranking
Epilator brands1st of 578.6%Show ranking

How is Philips measured?

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • air fryer philips
  • philips air fryer
  • philips airfryer
  • philips com
  • philips oneblade
  • philips shaver
  • shaver philips

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare and Philips Avent, owned by the same company, worldwide.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

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