Brandwave

How popular isPhilips in search?

In September 2026, there were an estimated 1.2M branded searches for Philips worldwide which is down 6.4% over the last 12 months. Philips holds 0.85% estimated Share of Search among multi cooker brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crockpot91.4%
  2. Ninja7.8%
  3. Philips0.85%
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Which multi cooker brands compete with Philips?

Philips against multi cooker brands worldwide, by month

Share of Search by month for Crockpot, Ninja, Philips. The figures are in the table below the chart.

View monthly share of search table
MonthCrockpotNinjaPhilips
Oct 202596.2%2.8%1%
Nov 202594.8%4.2%1%
Dec 202595.8%3.4%0.83%
Jan 202695.7%3.3%0.99%
Feb 202695.4%3.4%1.2%
Mar 202695.4%3.4%1.2%
Apr 202694.4%4.1%1.5%
May 202694.2%4.2%1.6%
Jun 202693.1%5%1.8%
Jul 202694.2%4.2%1.6%
Aug 202694.5%4.3%1.3%
Sep 202691.4%7.8%0.85%

  1. 1.Crockpot

    91.4%

    Held 1st. 583K estimated branded searches, +45.4% vs prior month. Share -3.1 points.

  2. 2.Ninja

    7.8%

    Held 2nd. 49.5K estimated branded searches, +173.5% vs prior month. Share +3.5 points.

  3. 3.Philips

    0.85%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between Philips and its closest rivals

Every comparison with Philips

How has branded search demand for Philips changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips worldwide fell from 1.3M to 1.2M.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among multi cooker brands worldwide peaked at 1.8% in June 2026 and was lowest at 0.83% in December 2025.

How did search popularity change for multi cooker brands worldwide in September 2026?

  1. In September 2026, Ninja gained estimated Share of Search among multi cooker brands worldwide, from 4.3% to 7.8%.

  2. In September 2026, Crockpot lost estimated Share of Search among multi cooker brands worldwide, from 94.5% to 91.4%.

  3. Philips’ estimated Share of Search among multi cooker brands worldwide has lost ground for 3 months in a row, from 1.8% to 0.85% in September 2026.

Where does Philips compete?

Philips is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Desk lamp brands6th of 60.01%Show ranking
TV brands6th of 71.2%Show ranking
Small kitchen appliance brands8th of 92.5%Show ranking
Air fryer brands2nd of 825%Show ranking
Pasta maker brands5th of 50.02%Show ranking
Electric kettle brands5th of 55.1%Show ranking
Water flosser brands4th of 511.2%Show ranking
Toothbrush head brands4th of 511.7%Show ranking
Shaver and razor brands4th of 71.1%Show ranking
Pressure cooker brands4th of 58%Show ranking
Irons5th of 63%Show ranking
Toaster brands4th of 59.4%Show ranking
Steam iron brands4th of 611.2%Show ranking
Garment steamers4th of 61.5%Show ranking
Medical imaging software3rd of 512.1%Show ranking
Radiology software2nd of 512.1%Show ranking
Slow cooker brands4th of 512.2%Show ranking
Epilator brands2nd of 522.6%Show ranking
Beard trimmer brands2nd of 522.8%Show ranking
Electric shaver brands1st of 577.8%Show ranking
Clothes steamer brands5th of 52.4%Show ranking
Soda maker brands5th of 50.04%Show ranking
Water filter bottles1st of 661.9%Show ranking
Rice cooker brands5th of 51.4%Show ranking
Multi cooker brands3rd of 30.85%Shown above
Water filter brands5th of 52.4%Show ranking
Hair clipper brands1st of 878.4%Show ranking
Light bulb brands5th of 63.2%Show ranking
Ironing boards6th of 61.4%Show ranking
Juicer brands4th of 58.1%Show ranking

How is Philips measured?

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • air fryer philips
  • philips air fryer
  • philips airfryer
  • philips clothes steamer
  • philips desk lamp
  • philips garment steamer
  • philips iron
  • philips juicer
  • philips light bulb
  • philips multi cooker
  • philips oneblade
  • philips pasta
  • philips rice cooker
  • philips shaver
  • philips shaver razor
  • philips soda
  • philips tv
  • philips water filter

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, worldwide.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

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