Sunrise alarm clock brands:Which are most popular?
In September 2026, Lumie was the most searched sunrise alarm clock brand worldwide, accounting for 44.5% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Lumie, Hatch and Philips showed up in every answer. Philips was recommended most often, coming first in four out of five responses.
LumieShare of searches 44.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
HatchShare of searches 29.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
PhilipsShare of searches 20%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
LoftieShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top sunrise alarm clock brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Lumie, Hatch and Philips appeared every time. Philips was recommended most often, coming first in four out of five answers. Hatch was second, and Lumie was third. Loftie, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about sunrise alarm clock brands
5 answers
Asked ChatGPT
“Which sunrise alarm clock should I buy?”
Asked ChatGPT
“What are the best sunrise alarm clock brands?”
Asked ChatGPT
“What's the best sunrise alarm clock for waking up in winter?”
Searched Google, AI Overview
“sunrise alarm clock”
Searched Google, AI Overview
“best sunrise alarm clock”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which sunrise alarm clock brands do people search for most?
This chart shows how often people search Google for each sunrise alarm clock brand by name. Each line represents a brand's share of searches for all four sunrise alarm clock brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lumie, Hatch, Philips, Loftie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lumie | Hatch | Philips | Loftie |
|---|---|---|---|---|
| Oct 2025 | 26.8% | 39.9% | 26.8% | 6.5% |
| Nov 2025 | 19.1% | 46.7% | 28.5% | 5.7% |
| Dec 2025 | 16.4% | 54.3% | 24.4% | 4.9% |
| Jan 2026 | 22.9% | 45.8% | 22.9% | 8.4% |
| Feb 2026 | 23.9% | 43.5% | 23.9% | 8.7% |
| Mar 2026 | 22.5% | 45% | 22.5% | 10% |
| Apr 2026 | 25% | 45.4% | 20.4% | 9.1% |
| May 2026 | 40.7% | 36.3% | 14.9% | 8.1% |
| Jun 2026 | 33.3% | 51.4% | 9.9% | 5.4% |
| Jul 2026 | 36% | 43.7% | 13.1% | 7.2% |
| Aug 2026 | 41.3% | 33.5% | 18.5% | 6.7% |
| Sep 2026 | 44.5% | 29.6% | 20% | 5.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.5% | 49.5K | +22.2% | +3.2 points | |
| 2, held 2nd | 29.6% | 32.9K | 0% | -4 points | |
| 3, held 3rd | 20% | 22.2K | +22.7% | +1.5 points | |
| 4, held 4th | 5.9% | 6.6K | 0% | -0.8 points |
1.
Lumie44.5%
Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +3.2 points.
2.
Hatch29.6%
Held 2nd. 32.9K estimated branded searches, 0% vs prior month. Share -4 points.
3.
Philips20%
Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.5 points.
4.
Loftie5.9%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.8 points.
Which brand is most popular in search among sunrise alarm clock brands worldwide?
4 brands
In September 2026, Lumie was the most searched among sunrise alarm clock brands worldwide, with an estimated 49.5K branded searches, 44.5% of all searches for the four we track. Hatch is in 2nd place, 14.9 percentage points behind at 29.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Lumie | 26.8% → 44.5% | 44.5%Sep 2026 | 16.4%Dec 2025 | 2nd → 1st |
| Hatch | 39.9% → 29.6% | 54.3%Dec 2025 | 29.6%Sep 2026 | 1st → 2nd |
| Philips | 26.8% → 20% | 28.5%Nov 2025 | 9.9%Jun 2026 | 3rd |
| Loftie | 6.5% → 5.9% | 10%Mar 2026 | 4.9%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Lumie’s share of searches among sunrise alarm clock brands worldwide increased from 26.8% to 44.5%.
- Across the 12 months ending September 2026, Hatch’s share of searches among sunrise alarm clock brands worldwide decreased from 39.9% to 29.6%.
- Across the 12 months ending September 2026, Philips’ share of searches among sunrise alarm clock brands worldwide decreased from 26.8% to 20%.
- Across the 12 months ending September 2026, Loftie’s share of searches among sunrise alarm clock brands worldwide decreased from 6.5% to 5.9%.
- Across the 12 months ending September 2026, Lumie’s share of searches among sunrise alarm clock brands worldwide peaked at 44.5% in September 2026 and was lowest at 16.4% in December 2025.
- Across the 12 months ending September 2026, Hatch’s share of searches among sunrise alarm clock brands worldwide peaked at 54.3% in December 2025 and was lowest at 29.6% in September 2026.
- Across the 12 months ending September 2026, Philips’ share of searches among sunrise alarm clock brands worldwide peaked at 28.5% in November 2025 and was lowest at 9.9% in June 2026.
- Across the 12 months ending September 2026, Loftie’s share of searches among sunrise alarm clock brands worldwide peaked at 10% in March 2026 and was lowest at 4.9% in December 2025.
- Across the 12 months ending September 2026, Lumie rose from 2nd to 1st among sunrise alarm clock brands worldwide.
- Across the 12 months ending September 2026, Hatch fell from 1st to 2nd among sunrise alarm clock brands worldwide.
How did search popularity change for sunrise alarm clock brands worldwide in September 2026?
4 changes
In September 2026, Lumie gained share of searches among sunrise alarm clock brands worldwide, from 41.3% to 44.5%.
In September 2026, Philips gained share of searches among sunrise alarm clock brands worldwide, from 18.5% to 20%.
In September 2026, Hatch lost share of searches among sunrise alarm clock brands worldwide, from 33.5% to 29.6%.
In September 2026, Loftie lost share of searches among sunrise alarm clock brands worldwide, from 6.7% to 5.9%.
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