Hatch vs Loftie:Which is more popular?
In September 2026, Hatch had more branded searches than Loftie among sunrise alarm clock brands worldwide. Hatch had about 32,900 branded searches, while Loftie had 6,600. Hatch made up 29.6% of all sunrise alarm clock brand searches we track, and Loftie accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about sunrise alarm clock brands, Hatch appeared in all five answers and Loftie in none.
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Top sunrise alarm clock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hatch appeared in all five answers. Loftie did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about sunrise alarm clock brands
5 answers
Asked ChatGPT
“Which sunrise alarm clock should I buy?”
Asked ChatGPT
“What are the best sunrise alarm clock brands?”
Asked ChatGPT
“What's the best sunrise alarm clock for waking up in winter?”
Searched Google, AI Overview
“sunrise alarm clock”
Searched Google, AI Overview
“best sunrise alarm clock”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Hatch or Loftie more popular in search?
This chart shows how often people search Google for Hatch and Loftie by name. Each line represents a brand's share of searches for all four sunrise alarm clock brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hatch, Loftie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lumie | Hatch | Philips | Loftie |
|---|---|---|---|---|
| Oct 2025 | 26.8% | 39.9% | 26.8% | 6.5% |
| Nov 2025 | 19.1% | 46.7% | 28.5% | 5.7% |
| Dec 2025 | 16.4% | 54.3% | 24.4% | 4.9% |
| Jan 2026 | 22.9% | 45.8% | 22.9% | 8.4% |
| Feb 2026 | 23.9% | 43.5% | 23.9% | 8.7% |
| Mar 2026 | 22.5% | 45% | 22.5% | 10% |
| Apr 2026 | 25% | 45.4% | 20.4% | 9.1% |
| May 2026 | 40.7% | 36.3% | 14.9% | 8.1% |
| Jun 2026 | 33.3% | 51.4% | 9.9% | 5.4% |
| Jul 2026 | 36% | 43.7% | 13.1% | 7.2% |
| Aug 2026 | 41.3% | 33.5% | 18.5% | 6.7% |
| Sep 2026 | 44.5% | 29.6% | 20% | 5.9% |
How has the Hatch and Loftie comparison changed over the last 12 months?
3 findings
- Hatch was ahead of Loftie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hatch’s share of searches among sunrise alarm clock brands worldwide moved from 39.9% to 29.6%, and its estimated monthly branded searches moved from 40.3K to 32.9K.
- Across the 12 months ending September 2026, Loftie’s share of searches among sunrise alarm clock brands worldwide moved from 6.5% to 5.9%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for sunrise alarm clock brands worldwide in September 2026?
2 changes
In September 2026, Hatch lost share of searches among sunrise alarm clock brands worldwide, from 33.5% to 29.6%.
In September 2026, Loftie lost share of searches among sunrise alarm clock brands worldwide, from 6.7% to 5.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hatch’s and Loftie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sunrise alarm clock brands
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