Hatch vs Philips:Which is more popular?
In September 2026, Hatch had more branded searches than Philips among sunrise alarm clock brands worldwide. Hatch had about 32,900 branded searches, while Philips had 22,200. Hatch made up 29.6% of all sunrise alarm clock brand searches we track, and Philips accounted for 20%. When we asked ChatGPT and Google AI Overviews about sunrise alarm clock brands, both Hatch and Philips appeared in all five answers. Philips was mentioned before Hatch in four out of five answers.
Who do people search for more?
Hatch, about 48% more searches than Philips
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Philips, named ahead of Hatch in 4 of 5 answers
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Top sunrise alarm clock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Hatch and Philips showed up in all five answers. Philips was listed before Hatch in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about sunrise alarm clock brands
5 answers
Asked ChatGPT
“Which sunrise alarm clock should I buy?”
Asked ChatGPT
“What are the best sunrise alarm clock brands?”
Asked ChatGPT
“What's the best sunrise alarm clock for waking up in winter?”
Searched Google, AI Overview
“sunrise alarm clock”
Searched Google, AI Overview
“best sunrise alarm clock”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Hatch or Philips more popular in search?
This chart shows how often people search Google for Hatch and Philips by name. Each line represents a brand's share of searches for all four sunrise alarm clock brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hatch, Philips. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lumie | Hatch | Philips | Loftie |
|---|---|---|---|---|
| Oct 2025 | 26.8% | 39.9% | 26.8% | 6.5% |
| Nov 2025 | 19.1% | 46.7% | 28.5% | 5.7% |
| Dec 2025 | 16.4% | 54.3% | 24.4% | 4.9% |
| Jan 2026 | 22.9% | 45.8% | 22.9% | 8.4% |
| Feb 2026 | 23.9% | 43.5% | 23.9% | 8.7% |
| Mar 2026 | 22.5% | 45% | 22.5% | 10% |
| Apr 2026 | 25% | 45.4% | 20.4% | 9.1% |
| May 2026 | 40.7% | 36.3% | 14.9% | 8.1% |
| Jun 2026 | 33.3% | 51.4% | 9.9% | 5.4% |
| Jul 2026 | 36% | 43.7% | 13.1% | 7.2% |
| Aug 2026 | 41.3% | 33.5% | 18.5% | 6.7% |
| Sep 2026 | 44.5% | 29.6% | 20% | 5.9% |
How has the Hatch and Philips comparison changed over the last 12 months?
3 findings
- Hatch was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hatch’s share of searches among sunrise alarm clock brands worldwide moved from 39.9% to 29.6%, and its estimated monthly branded searches moved from 40.3K to 32.9K.
- Across the 12 months ending September 2026, Philips’ share of searches among sunrise alarm clock brands worldwide moved from 26.8% to 20%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for sunrise alarm clock brands worldwide in September 2026?
2 changes
In September 2026, Philips gained share of searches among sunrise alarm clock brands worldwide, from 18.5% to 20%.
In September 2026, Hatch lost share of searches among sunrise alarm clock brands worldwide, from 33.5% to 29.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hatch’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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