Brandwave

How popular isHatch?

In September 2026, people searched for Hatch by name about 42,800 times worldwide, a 14.7% decrease from the previous year. These searches made up 29.6% of all global sunrise alarm clock brand searches, placing Hatch second out of four brands. When we asked both ChatGPT and Google AI Overviews about sunrise alarm clock brands, Hatch appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Hatch is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. LumieShare of searches 44.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. HatchShare of searches 29.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. PhilipsShare of searches 20%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. LoftieShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Hatch website (opens in a new tab)

Follow Hatch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top sunrise alarm clock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hatch appeared in all five answers. Hatch is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Hatch2nd
  3. Lumie3rd
  4. Loftie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lumie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loftie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sunrise alarm clock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which sunrise alarm clock brands compete with Hatch?

Hatch against sunrise alarm clock brands worldwide, by month

Share of searches by month for Lumie, Hatch, Philips, Loftie. The figures are in the table below the chart.

View monthly share of searches table
MonthLumieHatchPhilipsLoftie
Oct 202526.8%39.9%26.8%6.5%
Nov 202519.1%46.7%28.5%5.7%
Dec 202516.4%54.3%24.4%4.9%
Jan 202622.9%45.8%22.9%8.4%
Feb 202623.9%43.5%23.9%8.7%
Mar 202622.5%45%22.5%10%
Apr 202625%45.4%20.4%9.1%
May 202640.7%36.3%14.9%8.1%
Jun 202633.3%51.4%9.9%5.4%
Jul 202636%43.7%13.1%7.2%
Aug 202641.3%33.5%18.5%6.7%
Sep 202644.5%29.6%20%5.9%

  1. 1.Lumie

    44.5%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +3.2 points.

  2. 2.Hatch

    29.6%

    Held 2nd. 32.9K estimated branded searches, 0% vs prior month. Share -4 points.

  3. 3.Philips

    20%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  4. 4.Loftie

    5.9%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.8 points.

Compare popularity between Hatch and its closest rivals

Every comparison with Hatch

6 comparisons

How has branded search demand for Hatch changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hatch worldwide fell from 50.2K to 42.8K.
  • Across the 12 months ending September 2026, Hatch’s share of searches among sunrise alarm clock brands worldwide decreased from 39.9% to 29.6%.
  • Across the 12 months ending September 2026, Hatch’s share of searches among sunrise alarm clock brands worldwide peaked at 54.3% in December 2025 and was lowest at 29.6% in September 2026.
  • Across the 12 months ending September 2026, Hatch fell from 1st to 2nd among sunrise alarm clock brands worldwide.

How did search popularity change for sunrise alarm clock brands worldwide in September 2026?

4 changes

  1. In September 2026, Lumie gained share of searches among sunrise alarm clock brands worldwide, from 41.3% to 44.5%.

  2. In September 2026, Philips gained share of searches among sunrise alarm clock brands worldwide, from 18.5% to 20%.

  3. In September 2026, Hatch lost share of searches among sunrise alarm clock brands worldwide, from 33.5% to 29.6%.

  4. In September 2026, Loftie lost share of searches among sunrise alarm clock brands worldwide, from 6.7% to 5.9%.

How are Hatch’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hatch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hatch rest
  • hatch restore
  • hatch restore 3

Do you work for Hatch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hatch compete?

Hatch is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sunrise alarm clock brands2nd of 429.6%Shown above
White noise machine brands3rd of 420.7%Show ranking
Creator with pink hair and a pink jacket

Is Hatch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free