Hatch vs SNOOZ:Which is more popular?
In September 2026, SNOOZ had more branded searches than Hatch among white noise machine brands worldwide. SNOOZ had about 12,100 branded searches, while Hatch had 9,900. SNOOZ made up 25.3% of all white noise machine brand searches we track, and Hatch accounted for 20.7%. When we asked ChatGPT and Google AI Overviews about white noise machine brands, Hatch appeared in three of the five answers and SNOOZ in two. SNOOZ was mentioned before Hatch in two out of three answers that named either.
Who do people search for more?
SNOOZ, about 22% more searches than Hatch
Who does AI mention more?
Hatch, mentioned in 3 of 5 answers, SNOOZ in 2
Who does AI recommend more?
SNOOZ, named ahead of Hatch in 2 of 3 answers
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Top white noise machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hatch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SNOOZ was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SNOOZ was listed before Hatch in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about white noise machine brands
5 answers
Asked ChatGPT
“Which white noise machine should I buy?”
Asked ChatGPT
“What are the best white noise machine brands?”
Asked ChatGPT
“What's the best white noise machine for a baby's room?”
Searched Google, AI Overview
“white noise machine”
Searched Google, AI Overview
“best white noise machine”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Hatch or SNOOZ more popular in search?
This chart shows how often people search Google for Hatch and SNOOZ by name. Each line represents a brand's share of searches for all four white noise machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SNOOZ, Hatch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yogasleep | SNOOZ | Hatch | LectroFan |
|---|---|---|---|---|
| Oct 2025 | 47.5% | 24.1% | 19.7% | 8.7% |
| Nov 2025 | 43.3% | 24% | 24% | 8.7% |
| Dec 2025 | 47.5% | 26.7% | 17.9% | 7.9% |
| Jan 2026 | 47.8% | 26.6% | 17.8% | 7.9% |
| Feb 2026 | 49.3% | 24.9% | 16.7% | 9.1% |
| Mar 2026 | 47.8% | 26.6% | 17.8% | 7.9% |
| Apr 2026 | 45.6% | 24.9% | 20.4% | 9.1% |
| May 2026 | 47.3% | 25.9% | 17.3% | 9.4% |
| Jun 2026 | 48.1% | 23.8% | 19.4% | 8.6% |
| Jul 2026 | 48.7% | 21% | 21% | 9.3% |
| Aug 2026 | 48.4% | 23.6% | 19.3% | 8.6% |
| Sep 2026 | 44.8% | 25.3% | 20.7% | 9.2% |
How has the Hatch and SNOOZ comparison changed over the last 12 months?
3 findings
- SNOOZ was ahead of Hatch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hatch’s share of searches among white noise machine brands worldwide moved from 19.7% to 20.7%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, SNOOZ’s share of searches among white noise machine brands worldwide moved from 24.1% to 25.3%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for white noise machine brands worldwide in September 2026?
2 changes
In September 2026, SNOOZ gained share of searches among white noise machine brands worldwide, from 23.6% to 25.3%.
In September 2026, Hatch gained share of searches among white noise machine brands worldwide, from 19.3% to 20.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hatch’s and SNOOZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among white noise machine brands
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