SNOOZ vs Yogasleep:Which is more popular?
In September 2026, Yogasleep had more branded searches than SNOOZ among white noise machine brands worldwide. Yogasleep had about 21,400 branded searches, while SNOOZ had 12,100. Yogasleep made up 44.8% of all white noise machine brand searches we track, and SNOOZ accounted for 25.3%. When we asked ChatGPT and Google AI Overviews about white noise machine brands, Yogasleep appeared in all five answers and SNOOZ in two. Yogasleep was mentioned before SNOOZ in three out of four answers.
Who do people search for more?
Yogasleep, about 77% more searches than SNOOZ
Who does AI mention more?
Yogasleep, mentioned in every answer we collected
Who does AI recommend more?
Yogasleep, named ahead of SNOOZ in 3 of 4 answers
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Top white noise machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yogasleep appeared in all five answers. SNOOZ was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yogasleep was listed before SNOOZ in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about white noise machine brands
5 answers
Asked ChatGPT
“Which white noise machine should I buy?”
Asked ChatGPT
“What are the best white noise machine brands?”
Asked ChatGPT
“What's the best white noise machine for a baby's room?”
Searched Google, AI Overview
“white noise machine”
Searched Google, AI Overview
“best white noise machine”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is SNOOZ or Yogasleep more popular in search?
This chart shows how often people search Google for SNOOZ and Yogasleep by name. Each line represents a brand's share of searches for all four white noise machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yogasleep, SNOOZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yogasleep | SNOOZ | Hatch | LectroFan |
|---|---|---|---|---|
| Oct 2025 | 47.5% | 24.1% | 19.7% | 8.7% |
| Nov 2025 | 43.3% | 24% | 24% | 8.7% |
| Dec 2025 | 47.5% | 26.7% | 17.9% | 7.9% |
| Jan 2026 | 47.8% | 26.6% | 17.8% | 7.9% |
| Feb 2026 | 49.3% | 24.9% | 16.7% | 9.1% |
| Mar 2026 | 47.8% | 26.6% | 17.8% | 7.9% |
| Apr 2026 | 45.6% | 24.9% | 20.4% | 9.1% |
| May 2026 | 47.3% | 25.9% | 17.3% | 9.4% |
| Jun 2026 | 48.1% | 23.8% | 19.4% | 8.6% |
| Jul 2026 | 48.7% | 21% | 21% | 9.3% |
| Aug 2026 | 48.4% | 23.6% | 19.3% | 8.6% |
| Sep 2026 | 44.8% | 25.3% | 20.7% | 9.2% |
How has the SNOOZ and Yogasleep comparison changed over the last 12 months?
3 findings
- Yogasleep was ahead of SNOOZ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SNOOZ’s share of searches among white noise machine brands worldwide moved from 24.1% to 25.3%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Yogasleep’s share of searches among white noise machine brands worldwide moved from 47.5% to 44.8%, and its estimated monthly branded searches moved from 23.9K to 21.4K.
How did search popularity change for white noise machine brands worldwide in September 2026?
2 changes
In September 2026, SNOOZ gained share of searches among white noise machine brands worldwide, from 23.6% to 25.3%.
In September 2026, Yogasleep lost share of searches among white noise machine brands worldwide, from 48.4% to 44.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using SNOOZ’s and Yogasleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among white noise machine brands
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