Brandwave

How popular isHatch?

In September 2026, people searched for Hatch by name about 42,800 times worldwide, a 14.7% decrease from the previous year. These searches made up 20.7% of all global white noise machine brand searches, placing Hatch third out of four brands. When we asked both ChatGPT and Google AI Overviews about white noise machine brands, Hatch appeared in three of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Hatch is the third most searched of 4 competitors and the fourth most recommended in AI answers.

  1. YogasleepShare of searches 44.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SNOOZShare of searches 25.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. HatchShare of searches 20.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. LectroFanShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top white noise machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hatch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hatch is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yogasleep1st
  2. LectroFan2nd
  3. SNOOZ3rd
  4. Hatch4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yogasleep5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hatch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LectroFan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SNOOZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about white noise machine brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which white noise machine brands compete with Hatch?

Hatch against white noise machine brands worldwide, by month

Share of searches by month for Yogasleep, SNOOZ, Hatch, LectroFan. The figures are in the table below the chart.

View monthly share of searches table
MonthYogasleepSNOOZHatchLectroFan
Oct 202547.5%24.1%19.7%8.7%
Nov 202543.3%24%24%8.7%
Dec 202547.5%26.7%17.9%7.9%
Jan 202647.8%26.6%17.8%7.9%
Feb 202649.3%24.9%16.7%9.1%
Mar 202647.8%26.6%17.8%7.9%
Apr 202645.6%24.9%20.4%9.1%
May 202647.3%25.9%17.3%9.4%
Jun 202648.1%23.8%19.4%8.6%
Jul 202648.7%21%21%9.3%
Aug 202648.4%23.6%19.3%8.6%
Sep 202644.8%25.3%20.7%9.2%

  1. 1.Yogasleep

    44.8%

    Held 1st. 21.4K estimated branded searches, -13.7% vs prior month. Share -3.7 points.

  2. 2.SNOOZ

    25.3%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Hatch

    20.7%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.LectroFan

    9.2%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare popularity between Hatch and its closest rivals

Every comparison with Hatch

6 comparisons

How has branded search demand for Hatch changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hatch worldwide fell from 50.2K to 42.8K.
  • Across the 12 months ending September 2026, Hatch’s share of searches among white noise machine brands worldwide increased from 19.7% to 20.7%.
  • Across the 12 months ending September 2026, Hatch’s share of searches among white noise machine brands worldwide peaked at 24% in November 2025 and was lowest at 16.7% in February 2026.

How did search popularity change for white noise machine brands worldwide in September 2026?

4 changes

  1. In September 2026, SNOOZ gained share of searches among white noise machine brands worldwide, from 23.6% to 25.3%.

  2. In September 2026, Hatch gained share of searches among white noise machine brands worldwide, from 19.3% to 20.7%.

  3. In September 2026, LectroFan gained share of searches among white noise machine brands worldwide, from 8.6% to 9.2%.

  4. In September 2026, Yogasleep lost share of searches among white noise machine brands worldwide, from 48.4% to 44.8%.

How are Hatch’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hatch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hatch rest
  • hatch restore
  • hatch restore 3

Do you work for Hatch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hatch compete?

Hatch is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sunrise alarm clock brands2nd of 429.6%Show ranking
White noise machine brands3rd of 420.7%Shown above
Creator with pink hair and a pink jacket

Is Hatch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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