Hatch vs LectroFan:Which is more popular?
In September 2026, Hatch had more branded searches than LectroFan among white noise machine brands worldwide. Hatch had about 9,900 branded searches, while LectroFan had 4,400. Hatch made up 20.7% of all white noise machine brand searches we track, and LectroFan accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about white noise machine brands, Hatch and LectroFan each appeared in three of the five answers. LectroFan was mentioned before Hatch in three out of four answers.
Who do people search for more?
Hatch, about 2 searches for every 1 for LectroFan
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
LectroFan, named ahead of Hatch in 3 of 4 answers
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Top white noise machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hatch and LectroFan were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LectroFan was listed before Hatch in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about white noise machine brands
5 answers
Asked ChatGPT
“Which white noise machine should I buy?”
Asked ChatGPT
“What are the best white noise machine brands?”
Asked ChatGPT
“What's the best white noise machine for a baby's room?”
Searched Google, AI Overview
“white noise machine”
Searched Google, AI Overview
“best white noise machine”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Hatch or LectroFan more popular in search?
This chart shows how often people search Google for Hatch and LectroFan by name. Each line represents a brand's share of searches for all four white noise machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hatch, LectroFan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yogasleep | SNOOZ | Hatch | LectroFan |
|---|---|---|---|---|
| Oct 2025 | 47.5% | 24.1% | 19.7% | 8.7% |
| Nov 2025 | 43.3% | 24% | 24% | 8.7% |
| Dec 2025 | 47.5% | 26.7% | 17.9% | 7.9% |
| Jan 2026 | 47.8% | 26.6% | 17.8% | 7.9% |
| Feb 2026 | 49.3% | 24.9% | 16.7% | 9.1% |
| Mar 2026 | 47.8% | 26.6% | 17.8% | 7.9% |
| Apr 2026 | 45.6% | 24.9% | 20.4% | 9.1% |
| May 2026 | 47.3% | 25.9% | 17.3% | 9.4% |
| Jun 2026 | 48.1% | 23.8% | 19.4% | 8.6% |
| Jul 2026 | 48.7% | 21% | 21% | 9.3% |
| Aug 2026 | 48.4% | 23.6% | 19.3% | 8.6% |
| Sep 2026 | 44.8% | 25.3% | 20.7% | 9.2% |
How has the Hatch and LectroFan comparison changed over the last 12 months?
3 findings
- Hatch was ahead of LectroFan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hatch’s share of searches among white noise machine brands worldwide moved from 19.7% to 20.7%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, LectroFan’s share of searches among white noise machine brands worldwide moved from 8.7% to 9.2%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for white noise machine brands worldwide in September 2026?
2 changes
In September 2026, Hatch gained share of searches among white noise machine brands worldwide, from 19.3% to 20.7%.
In September 2026, LectroFan gained share of searches among white noise machine brands worldwide, from 8.6% to 9.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hatch’s and LectroFan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among white noise machine brands
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