Brandwave

White noise machine brands:Which are searched most?

In September 2026, Yogasleep was the most searched among white noise machine brands worldwide, with an estimated 21.4K branded searches, 44.8% of all searches for the four we track. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Yogasleep44.8%
  2. SNOOZ25.3%
  3. Hatch20.7%
  4. LectroFan9.2%

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Share of searchesLeaderboard

Compare the brands people buy white noise and sound machines from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of searches among white noise machine brands worldwide, by month

Share of searches by month for Yogasleep, SNOOZ, Hatch, LectroFan. The figures are in the table below the chart.

View monthly share of searches table
MonthYogasleepSNOOZHatchLectroFan
Oct 202547.5%24.1%19.7%8.7%
Nov 202543.3%24%24%8.7%
Dec 202547.5%26.7%17.9%7.9%
Jan 202647.8%26.6%17.8%7.9%
Feb 202649.3%24.9%16.7%9.1%
Mar 202647.8%26.6%17.8%7.9%
Apr 202645.6%24.9%20.4%9.1%
May 202647.3%25.9%17.3%9.4%
Jun 202648.1%23.8%19.4%8.6%
Jul 202648.7%21%21%9.3%
Aug 202648.4%23.6%19.3%8.6%
Sep 202644.8%25.3%20.7%9.2%

This month’s ranking, September 2026

  1. 1.Yogasleep

    44.8%

    Held 1st. 21.4K estimated branded searches, -13.7% vs prior month. Share -3.7 points.

  2. 2.SNOOZ

    25.3%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Hatch

    20.7%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.LectroFan

    9.2%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among white noise machine brands worldwide?

4 brands

In September 2026, Yogasleep was the most searched among white noise machine brands worldwide, with an estimated 21.4K branded searches, 44.8% of all searches for the four we track. SNOOZ is in 2nd place, 19.5 percentage points behind at 25.3%.

Global white noise machine brands, last 12 months ending September 2026
BrandShare of searchesPeakLowRank
Yogasleep47.5% → 44.8%49.3%Feb 202643.3%Nov 20251st
SNOOZ24.1% → 25.3%26.7%Dec 202521%Jul 20262nd
Hatch19.7% → 20.7%24%Nov 202516.7%Feb 20263rd
LectroFan8.7% → 9.2%9.4%May 20267.9%Jan 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Yogasleep’s share of searches among white noise machine brands worldwide decreased from 47.5% to 44.8%.
  • Across the 12 months ending September 2026, SNOOZ’s share of searches among white noise machine brands worldwide increased from 24.1% to 25.3%.
  • Across the 12 months ending September 2026, Hatch’s share of searches among white noise machine brands worldwide increased from 19.7% to 20.7%.
  • Across the 12 months ending September 2026, Yogasleep’s share of searches among white noise machine brands worldwide peaked at 49.3% in February 2026 and was lowest at 43.3% in November 2025.
  • Across the 12 months ending September 2026, SNOOZ’s share of searches among white noise machine brands worldwide peaked at 26.7% in December 2025 and was lowest at 21% in July 2026.
  • Across the 12 months ending September 2026, Hatch’s share of searches among white noise machine brands worldwide peaked at 24% in November 2025 and was lowest at 16.7% in February 2026.
  • Across the 12 months ending September 2026, LectroFan’s share of searches among white noise machine brands worldwide peaked at 9.4% in May 2026 and was lowest at 7.9% in January 2026.
  • Across the 12 months ending September 2026, LectroFan held steady: its share of searches among white noise machine brands worldwide moved less than 0.5 percentage points.

How did search popularity change for white noise machine brands worldwide in September 2026?

4 changes

  1. In September 2026, SNOOZ gained share of searches among white noise machine brands worldwide, from 23.6% to 25.3%.

  2. In September 2026, Hatch gained share of searches among white noise machine brands worldwide, from 19.3% to 20.7%.

  3. In September 2026, LectroFan gained share of searches among white noise machine brands worldwide, from 8.6% to 9.2%.

  4. In September 2026, Yogasleep lost share of searches among white noise machine brands worldwide, from 48.4% to 44.8%.

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