Brandwave

How popular isSNOOZ?

In September 2026, people searched for SNOOZ by name about 12,100 times worldwide, about the same as the previous year. These searches made up 25.3% of all global white noise machine brand searches, placing SNOOZ second out of four brands. When we asked both ChatGPT and Google AI Overviews about white noise machine brands, SNOOZ appeared in two of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

SNOOZ is the second most searched of 4 competitors and the third most recommended in AI answers.

  1. YogasleepShare of searches 44.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SNOOZShare of searches 25.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. HatchShare of searches 20.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. LectroFanShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top white noise machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SNOOZ was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SNOOZ is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yogasleep1st
  2. LectroFan2nd
  3. SNOOZ3rd
  4. Hatch4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yogasleep5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hatch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LectroFan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SNOOZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about white noise machine brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which white noise machine brands compete with SNOOZ?

SNOOZ against white noise machine brands worldwide, by month

Share of searches by month for Yogasleep, SNOOZ, Hatch, LectroFan. The figures are in the table below the chart.

View monthly share of searches table
MonthYogasleepSNOOZHatchLectroFan
Oct 202547.5%24.1%19.7%8.7%
Nov 202543.3%24%24%8.7%
Dec 202547.5%26.7%17.9%7.9%
Jan 202647.8%26.6%17.8%7.9%
Feb 202649.3%24.9%16.7%9.1%
Mar 202647.8%26.6%17.8%7.9%
Apr 202645.6%24.9%20.4%9.1%
May 202647.3%25.9%17.3%9.4%
Jun 202648.1%23.8%19.4%8.6%
Jul 202648.7%21%21%9.3%
Aug 202648.4%23.6%19.3%8.6%
Sep 202644.8%25.3%20.7%9.2%

  1. 1.Yogasleep

    44.8%

    Held 1st. 21.4K estimated branded searches, -13.7% vs prior month. Share -3.7 points.

  2. 2.SNOOZ

    25.3%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Hatch

    20.7%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.LectroFan

    9.2%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare popularity between SNOOZ and its closest rivals

Every comparison with SNOOZ

3 comparisons

How has branded search demand for SNOOZ changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SNOOZ worldwide held steady at 12.1K.
  • Across the 12 months ending September 2026, SNOOZ’s share of searches among white noise machine brands worldwide increased from 24.1% to 25.3%.
  • Across the 12 months ending September 2026, SNOOZ’s share of searches among white noise machine brands worldwide peaked at 26.7% in December 2025 and was lowest at 21% in July 2026.

How did search popularity change for white noise machine brands worldwide in September 2026?

4 changes

  1. In September 2026, SNOOZ gained share of searches among white noise machine brands worldwide, from 23.6% to 25.3%.

  2. In September 2026, Hatch gained share of searches among white noise machine brands worldwide, from 19.3% to 20.7%.

  3. In September 2026, LectroFan gained share of searches among white noise machine brands worldwide, from 8.6% to 9.2%.

  4. In September 2026, Yogasleep lost share of searches among white noise machine brands worldwide, from 48.4% to 44.8%.

How are SNOOZ’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SNOOZ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • snooz

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How the Brand Demand Index is measured

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