Hatch vs LectroFan:Which is searched more?
In September 2026, Hatch had more branded searches than LectroFan among white noise machine brands worldwide. Hatch had about 9,900 branded searches, while LectroFan had 4,400. Hatch made up 20.7% of all white noise machine brand searches we track, and LectroFan accounted for 9.2%. These are worldwide searches for English-language branded terms.
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Is Hatch or LectroFan more popular in search?
Compare the brands people buy white noise and sound machines from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hatch, LectroFan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yogasleep | SNOOZ | Hatch | LectroFan |
|---|---|---|---|---|
| Oct 2025 | 47.5% | 24.1% | 19.7% | 8.7% |
| Nov 2025 | 43.3% | 24% | 24% | 8.7% |
| Dec 2025 | 47.5% | 26.7% | 17.9% | 7.9% |
| Jan 2026 | 47.8% | 26.6% | 17.8% | 7.9% |
| Feb 2026 | 49.3% | 24.9% | 16.7% | 9.1% |
| Mar 2026 | 47.8% | 26.6% | 17.8% | 7.9% |
| Apr 2026 | 45.6% | 24.9% | 20.4% | 9.1% |
| May 2026 | 47.3% | 25.9% | 17.3% | 9.4% |
| Jun 2026 | 48.1% | 23.8% | 19.4% | 8.6% |
| Jul 2026 | 48.7% | 21% | 21% | 9.3% |
| Aug 2026 | 48.4% | 23.6% | 19.3% | 8.6% |
| Sep 2026 | 44.8% | 25.3% | 20.7% | 9.2% |
How has the Hatch and LectroFan comparison changed over the last 12 months?
3 findings
- Hatch was ahead of LectroFan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hatch’s share of searches among white noise machine brands worldwide moved from 19.7% to 20.7%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, LectroFan’s share of searches among white noise machine brands worldwide moved from 8.7% to 9.2%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for white noise machine brands worldwide in September 2026?
2 changes
In September 2026, Hatch gained share of searches among white noise machine brands worldwide, from 19.3% to 20.7%.
In September 2026, LectroFan gained share of searches among white noise machine brands worldwide, from 8.6% to 9.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hatch’s and LectroFan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among white noise machine brands
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