Brandwave

How popular isPhilips in search?

In August 2026, there were an estimated 1.1M branded searches for Philips worldwide which held steady over the last 11 months. Philips holds 34.5% estimated Share of Search among air fryer brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ninja35.9%
  2. Philips34.5%
  3. Instant17.7%
  4. COSORI9.9%
  5. Dreo2%
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Which air fryer brands compete with Philips?

Philips against air fryer brands worldwide, by month

Share of Search by month for Ninja, Philips, Instant, COSORI. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaPhilipsInstantCOSORIDreo
Oct 202535.6%35%18.3%9.8%1.2%
Nov 202539.6%29.4%19.4%10.6%1%
Dec 202538.7%33.2%16.6%10.2%1.3%
Jan 202638.2%30.3%19.2%10.8%1.5%
Feb 202637.9%34%16.1%10.9%1%
Mar 202636.8%32.5%19.1%10.5%1.2%
Apr 202639.5%33.7%16.6%8.9%1.3%
May 202636.7%34.5%17.5%8.9%2.4%
Jun 202638.8%32.1%16.3%8%4.8%
Jul 202633.5%37.8%16.5%8.2%4%
Aug 202635.9%34.5%17.7%9.9%2%
Sep 2026—————

  1. 1.Ninja

    35.9%

    moved from 2nd to 1st · 1.1M estimated branded searches · +22.3% vs prior month · +2.4 points

  2. 2.Philips

    34.5%

    moved from 1st to 2nd · 1.1M estimated branded searches · +4.3% vs prior month · -3.2 points

  3. 3.Instant

    17.7%

    held 3rd · 564K estimated branded searches · +22% vs prior month · +1.2 points

  4. 4.COSORI

    9.9%

    held 4th · 316K estimated branded searches · +38.6% vs prior month · +1.8 points

  5. 5.Dreo

    2%

    held 5th · 62.2K estimated branded searches · -44.6% vs prior month · -2.1 points

Compare search popularity between Philips and its closest rivals

How has branded search demand for Philips changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips worldwide held steady at 1.1M.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands worldwide peaked at 37.8% in July 2026 and was lowest at 29.4% in November 2025.

How did search popularity change for air fryer brands worldwide in August 2026?

  1. In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among air fryer brands worldwide, at 35.9%.

  2. In August 2026, COSORI gained estimated Share of Search among air fryer brands worldwide, from 8.2% to 9.9%.

  3. In August 2026, Instant gained estimated Share of Search among air fryer brands worldwide, from 16.5% to 17.7%.

  4. In August 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 37.8% to 34.5%.

  5. In August 2026, Dreo lost estimated Share of Search among air fryer brands worldwide, from 4% to 2%.

Which electric shaver brands compete with Philips?

Philips against electric shaver brands worldwide, by month

Share of Search by month for Philips, Braun, Wahl, Skull Shaver. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBraunWahlSkull ShaverRemington
Oct 202572.4%12.4%9.3%5.1%0.84%
Nov 202568.7%16.3%8.2%6.1%0.7%
Dec 202569.9%15.3%8.4%5.7%0.77%
Jan 202670.5%13.2%9.6%5.9%0.82%
Feb 202671.4%12.2%9.9%5.7%0.75%
Mar 202670.9%12.9%9.6%5.8%0.8%
Apr 202671.1%13.1%9.1%5.9%0.82%
May 202669.5%13.2%9.5%7.1%0.82%
Jun 202669.3%14.7%9.5%5.7%0.82%
Jul 202672.2%13.7%8.2%5.2%0.74%
Aug 202672.6%13.3%8.3%4.9%0.83%
Sep 2026—————

  1. 1.Philips

    72.6%

    held 1st · 1.1M estimated branded searches · +4.3% vs prior month · +0.5 points

  2. 2.Braun

    13.3%

    held 2nd · 201K estimated branded searches · +0.76% vs prior month · -0.4 points

  3. 3.Wahl

    8.3%

    held 3rd · 126K estimated branded searches · +5% vs prior month · +0.1 points

  4. 4.Skull Shaver

    4.9%

    held 4th · 75K estimated branded searches · -1.8% vs prior month · -0.3 points

  5. 5.Remington

    0.83%

    held 5th · 12.6K estimated branded searches · +17.3% vs prior month · +0.1 points

Compare search popularity between Philips and its closest rivals

How has branded search demand for Philips changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among electric shaver brands worldwide peaked at 72.6% in August 2026 and was lowest at 68.7% in November 2025.

How did search popularity change for electric shaver brands worldwide in August 2026?

  1. Skull Shaver’s estimated Share of Search among electric shaver brands worldwide has lost ground for 3 months in a row, from 7.1% to 4.9% in August 2026.

How is Philips measured?

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • air fryer philips
  • philips air fryer
  • philips airfryer
  • philips com
  • philips oneblade
  • philips shaver
  • shaver philips

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, owned by the same company, worldwide.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

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