Brandwave

How popular isPhilips in search?

In September 2026, there were an estimated 1.2M branded searches for Philips worldwide which is down 6.4% over the last 12 months. Philips holds 46.4% estimated Share of Search among clothes steamer brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Philips46.4%
  2. Tefal21.5%
  3. LG16.4%
  4. Samsung13.5%
  5. Conair2.3%
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Which clothes steamer brands compete with Philips?

Philips against clothes steamer brands worldwide, by month

Share of Search by month for Philips, Tefal, LG, Samsung, Conair. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsTefalLGSamsungConair
Oct 202544.2%20%17.8%15.4%2.5%
Nov 202544.3%27.4%13.3%12.9%2.2%
Dec 202548.5%22.8%13.6%12.3%2.8%
Jan 202642.9%23.9%17.5%13.3%2.5%
Feb 202642.6%21.5%19.3%14.2%2.3%
Mar 202640.7%20.9%22.4%13.8%2.2%
Apr 202645.4%19.5%18%14.7%2.5%
May 202643.3%22.1%17.4%14.2%3%
Jun 202644.7%19.3%18.1%14.8%3.1%
Jul 202649%15.8%17.5%15.3%2.5%
Aug 202646.6%17.3%18.6%15.3%2.2%
Sep 202646.4%21.5%16.4%13.5%2.3%

  1. 1.Philips

    46.4%

    Held 1st. 1.2M estimated branded searches, -5.8% vs prior month. Share -0.2 points.

  2. 2.Tefal

    21.5%

    Moved from 3rd to 2nd. 560K estimated branded searches, +17.2% vs prior month. Share +4.1 points.

  3. 3.LG

    16.4%

    Moved from 2nd to 3rd. 427K estimated branded searches, -16.8% vs prior month. Share -2.2 points.

  4. 4.Samsung

    13.5%

    Held 4th. 352K estimated branded searches, -16.6% vs prior month. Share -1.8 points.

  5. 5.Conair

    2.3%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Philips and its closest rivals

Every comparison with Philips

How has branded search demand for Philips changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips worldwide fell from 1.3M to 1.2M.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among clothes steamer brands worldwide increased from 44.2% to 46.4%.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among clothes steamer brands worldwide peaked at 49% in July 2026 and was lowest at 40.7% in March 2026.

How did search popularity change for clothes steamer brands worldwide in September 2026?

  1. In September 2026, Tefal overtook LG to rank 2nd among clothes steamer brands worldwide, with 21.5% estimated Share of Search.

  2. In September 2026, LG lost estimated Share of Search among clothes steamer brands worldwide, from 18.6% to 16.4%.

  3. In September 2026, Samsung lost estimated Share of Search among clothes steamer brands worldwide, from 15.3% to 13.5%.

  4. Estimated monthly branded searches for Conair worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

Where does Philips compete?

Philips is ranked in 31 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Desk lamp brands3rd of 67.9%Show ranking
TV brands3rd of 713.7%Show ranking
Small kitchen appliance brands4th of 915.5%Show ranking
Air fryer brands2nd of 823.7%Show ranking
Electric kettle brands2nd of 525.9%Show ranking
Pressure cooker brands2nd of 526.3%Show ranking
Pasta maker brands2nd of 528.4%Show ranking
Irons1st of 632.2%Show ranking
Toaster brands1st of 535.2%Show ranking
Water flosser brands1st of 536%Show ranking
Shaver and razor brands1st of 736%Show ranking
Soda maker brands2nd of 536.2%Show ranking
Multi cooker brands2nd of 338%Show ranking
Toothbrush head brands1st of 539.3%Show ranking
Steam iron brands1st of 640.2%Show ranking
Slow cooker brands1st of 541.3%Show ranking
Juicer brands1st of 542.4%Show ranking
Clothes steamer brands1st of 546.4%Shown above
Garment steamers1st of 647.9%Show ranking
Beard trimmer brands1st of 548.2%Show ranking
Medical imaging software1st of 548.6%Show ranking
Radiology software1st of 548.6%Show ranking
Epilator brands1st of 550.5%Show ranking
Rice cooker brands1st of 562.6%Show ranking
Water filter bottles1st of 664.6%Show ranking
Water filter brands1st of 564.8%Show ranking
Hair clipper brands1st of 865%Show ranking
Light bulb brands1st of 672.3%Show ranking
Citrus juicer brands1st of 375.1%Show ranking
Electric shaver brands1st of 577.9%Show ranking
Ironing boards1st of 679.8%Show ranking

How is Philips measured?

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • air fryer philips
  • philips air fryer
  • philips airfryer
  • philips citrus juicer
  • philips clothes steamer
  • philips desk lamp
  • philips garment steamer
  • philips iron
  • philips juicer
  • philips light bulb
  • philips multi cooker
  • philips oneblade
  • philips pasta
  • philips rice cooker
  • philips shaver
  • philips shaver razor
  • philips soda
  • philips tv
  • philips water filter

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, worldwide.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

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