Brandwave

Shaver and razor brands:Which are searched most?

In September 2026, Panasonic was the most searched among shaver and razor brands worldwide, with an estimated 1M branded searches and 33.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Panasonic33.8%
  2. Philips32.2%
  3. Gillette25.4%
  4. Wahl4.2%
  5. Schick2.8%
  6. Braun1.4%
  7. Remington0.35%

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Share of SearchLeaderboard

Compare the razor, shaver and trimmer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among shaver and razor brands worldwide, by month

Share of Search by month for Panasonic, Philips, Gillette, Wahl, Schick. The figures are in the table below the chart.

View monthly share of search table
MonthPanasonicPhilipsGilletteWahlSchickBraunRemington
Oct 202534.5%32.2%24.4%4.3%2.8%1.4%0.38%
Nov 202531.4%35.5%23.9%4.4%2.6%1.9%0.37%
Dec 202529.7%37.4%23.7%4.7%2.3%1.8%0.43%
Jan 202633.6%33%24%4.7%2.9%1.4%0.39%
Feb 202639.4%30.5%21.3%4.4%2.9%1.2%0.33%
Mar 202636.8%29.3%25.1%4.2%3.1%1.1%0.34%
Apr 202641%27.5%23.9%3.7%2.5%1%0.32%
May 202640.7%27.1%24%3.9%3%1%0.33%
Jun 202636%28.5%25.2%4.1%4.7%1.1%0.35%
Jul 202633.7%32.2%25.8%3.9%2.8%1.3%0.34%
Aug 202632.9%32.9%25.8%4%2.8%1.3%0.39%
Sep 202633.8%32.2%25.4%4.2%2.8%1.4%0.35%

This month’s ranking, September 2026

  1. 1.Panasonic

    33.8%

    Moved from 2nd to 1st. 1M estimated branded searches, -2.6% vs prior month. Share +0.9 points.

  2. 2.Philips

    32.2%

    Moved from 1st to 2nd. 970K estimated branded searches, -7.3% vs prior month. Share -0.7 points.

  3. 3.Gillette

    25.4%

    Held 3rd. 766K estimated branded searches, -6.8% vs prior month. Share -0.4 points.

  4. 4.Wahl

    4.2%

    Held 4th. 126K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Schick

    2.8%

    Held 5th. 83.4K estimated branded searches, -5.4% vs prior month. Share 0 points.

  6. 6.Braun

    1.4%

    Held 6th. 41.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Remington

    0.35%

    Held 7th. 10.5K estimated branded searches, -14.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among shaver and razor brands worldwide?

In September 2026, Panasonic was the most searched among shaver and razor brands worldwide, with an estimated 1M branded searches and 33.8% estimated Share of Search within this set. Philips is in 2nd place, 1.6 percentage points behind at 32.2% Share of Search.

Global shaver and razor brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Panasonic34.5% → 33.8%41%Apr 202629.7%Dec 20251st
Philips32.2%37.4%Dec 202527.1%May 20262nd
Gillette24.4% → 25.4%25.8%Aug 202621.3%Feb 20263rd
Wahl4.3% → 4.2%4.7%Jan 20263.7%Apr 20264th
Schick2.8%4.7%Jun 20262.3%Dec 20255th
Braun1.4%1.9%Nov 20251%May 20266th
Remington0.38% → 0.35%0.43%Dec 20250.32%Apr 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among shaver and razor brands worldwide decreased from 34.5% to 33.8%.
  • Across the 12 months ending September 2026, Gillette’s estimated Share of Search among shaver and razor brands worldwide increased from 24.4% to 25.4%.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among shaver and razor brands worldwide peaked at 41% in April 2026 and was lowest at 29.7% in December 2025.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among shaver and razor brands worldwide peaked at 37.4% in December 2025 and was lowest at 27.1% in May 2026.
  • Across the 12 months ending September 2026, Gillette’s estimated Share of Search among shaver and razor brands worldwide peaked at 25.8% in August 2026 and was lowest at 21.3% in February 2026.
  • Across the 12 months ending September 2026, Wahl’s estimated Share of Search among shaver and razor brands worldwide peaked at 4.7% in January 2026 and was lowest at 3.7% in April 2026.
  • Across the 12 months ending September 2026, Schick’s estimated Share of Search among shaver and razor brands worldwide peaked at 4.7% in June 2026 and was lowest at 2.3% in December 2025.
  • Across the 12 months ending September 2026, Philips, Wahl, Schick, Braun and Remington held steady: their estimated Share of Search among shaver and razor brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for shaver and razor brands worldwide in September 2026?

  1. In September 2026, Panasonic overtook Philips to become the leader among shaver and razor brands worldwide, with 33.8% estimated Share of Search.

  2. In September 2026, Philips lost estimated Share of Search among shaver and razor brands worldwide, from 32.9% to 32.2%.

  3. Schick’s estimated Share of Search among shaver and razor brands worldwide has lost ground for 3 months in a row, from 4.7% to 2.8% in September 2026.

  4. Estimated monthly branded searches for Remington worldwide fell 14.6% over 12 measured months, from 12.3K to 10.5K in September 2026.

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