Brandwave

Braun vs Schick:Which is searched more?

In September 2026, Braun had more branded searches than Schick among shaver and razor brands worldwide. Braun was estimated to have 112K branded searches compared to Schick’s 83.4K, and held a 3.3% Share of Search versus Schick’s 2.5%. These are worldwide searches for English-language branded terms.

Share of Search among shaver and razor brands worldwide in September 2026Which is more popular in search, Braun or Schick?
Braun3.3%112K searches
vs
Schick2.5%83.4K searches

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Which is more popular in search, Braun or Schick?

Compare the razor, shaver and trimmer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Braun and Schick among shaver and razor brands worldwide, by month

Share of Search by month for Braun, Schick. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsPanasonicGilletteWahlBraunSchickRemington
Oct 202536%31%21.9%3.9%3.4%2.5%1.3%
Nov 202538.8%28.1%21.3%4%4.1%2.3%1.4%
Dec 202539.9%26.8%21.3%4.2%4%2.1%1.7%
Jan 202636.4%30%21.5%4.2%3.9%2.6%1.4%
Feb 202633.7%35.8%19.3%4%3.4%2.6%1.2%
Mar 202632.9%33.2%22.7%3.8%3.2%2.8%1.3%
Apr 202630.6%37.6%22%3.4%2.8%2.3%1.2%
May 202630.8%37.2%21.9%3.5%2.7%2.7%1.1%
Jun 202632.1%33%23.1%3.8%2.7%4.3%1.1%
Jul 202635.5%30.8%23.6%3.5%3%2.5%1.1%
Aug 202636.5%29.7%23.4%3.6%3%2.5%1.3%
Sep 202636%30.3%22.8%3.8%3.3%2.5%1.3%

How has the Braun and Schick comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Schick took it in June 2026, Braun took it in July 2026.
  • Across the 12 months ending September 2026, Braun’s estimated Share of Search among shaver and razor brands worldwide moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 122K to 112K.
  • Across the 12 months ending September 2026, Schick’s estimated Share of Search among shaver and razor brands worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 88.7K to 83.4K.

How did search popularity change for shaver and razor brands worldwide in September 2026?

  1. Braun’s estimated Share of Search among shaver and razor brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.3% in September 2026.

  2. Schick’s estimated Share of Search among shaver and razor brands worldwide has lost ground for 3 months in a row, from 4.3% to 2.5% in September 2026.

Other head-to-heads among shaver and razor brands

How each brand is measured

Brandwave collects information about searches that people make online using Braun’s and Schick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Braun

9 branded search terms

  • braun coffee
  • braun ear thermometer
  • braun electric shaver
  • braun hand blender
  • braun hand mixer
  • braun shaver
  • braun stick blender
  • braun thermometer
  • shaver braun

Schick

5 branded search terms

  • schick
  • schick hydro
  • schick hydro 5
  • schick hydro silk
  • schick shaver

How the Brand Demand Index is measured

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