How popular isBraun in search?
In August 2026, there were an estimated 201K branded searches for Braun worldwide which is up 8.7% over the last 11 months. Braun holds 13.3% estimated Share of Search among electric shaver brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Philips72.6%
Braun13.3%
Wahl8.3%
Skull Shaver4.9%
Remington0.83%
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Which electric shaver brands compete with Braun?
Share of Search by month for Philips, Braun, Wahl, Skull Shaver. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Braun | Wahl | Skull Shaver | Remington |
|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 12.4% | 9.3% | 5.1% | 0.84% |
| Nov 2025 | 68.7% | 16.3% | 8.2% | 6.1% | 0.7% |
| Dec 2025 | 69.9% | 15.3% | 8.4% | 5.7% | 0.77% |
| Jan 2026 | 70.5% | 13.2% | 9.6% | 5.9% | 0.82% |
| Feb 2026 | 71.4% | 12.2% | 9.9% | 5.7% | 0.75% |
| Mar 2026 | 70.9% | 12.9% | 9.6% | 5.8% | 0.8% |
| Apr 2026 | 71.1% | 13.1% | 9.1% | 5.9% | 0.82% |
| May 2026 | 69.5% | 13.2% | 9.5% | 7.1% | 0.82% |
| Jun 2026 | 69.3% | 14.7% | 9.5% | 5.7% | 0.82% |
| Jul 2026 | 72.2% | 13.7% | 8.2% | 5.2% | 0.74% |
| Aug 2026 | 72.6% | 13.3% | 8.3% | 4.9% | 0.83% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.6% | 1.1M | +4.3% | +0.5 points | |
| 2, held 2nd | 13.3% | 201K | +0.76% | -0.4 points | |
| 3, held 3rd | 8.3% | 126K | +5% | +0.1 points | |
| 4, held 4th | 4.9% | 75K | -1.8% | -0.3 points | |
| 5, held 5th | 0.83% | 12.6K | +17.3% | +0.1 points |
1.
72.6%
held 1st · 1.1M estimated branded searches · +4.3% vs prior month · +0.5 points
2.
13.3%
held 2nd · 201K estimated branded searches · +0.76% vs prior month · -0.4 points
3.
Wahl8.3%
held 3rd · 126K estimated branded searches · +5% vs prior month · +0.1 points
4.9%
held 4th · 75K estimated branded searches · -1.8% vs prior month · -0.3 points
0.83%
held 5th · 12.6K estimated branded searches · +17.3% vs prior month · +0.1 points
Compare search popularity between Braun and its closest rivals
How has branded search demand for Braun changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Braun worldwide rose from 185K to 201K.
- Across the 11 months ending August 2026, Braun’s estimated Share of Search among electric shaver brands worldwide increased from 12.4% to 13.3%.
- Across the 11 months ending August 2026, Braun’s estimated Share of Search among electric shaver brands worldwide peaked at 16.3% in November 2025 and was lowest at 12.2% in February 2026.
How did search popularity change for electric shaver brands worldwide in August 2026?
1 change
Skull Shaver’s estimated Share of Search among electric shaver brands worldwide has lost ground for 3 months in a row, from 7.1% to 4.9% in August 2026.
How is Braun measured?
Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- braun electric shaver
- braun series 7
- braun series 9
- braun shaver
- shaver braun
- us braun com
Who owns Braun?
Braun is owned by 
Procter & Gamble. Brandwave also tracks 
Native and 
Oral-B, owned by the same company, worldwide.
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Is Braun your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.