How popular isPampers in search?

In August 2026, there were an estimated 450K branded searches for Pampers worldwide which is down 18.2% over the last 11 months. Pampers holds 54.3% estimated Share of Search among baby wipe brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Where does Pampers compete?

Pampers is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Baby wipe brands	1st of 5	54.3%	Shown below
Nappy brands	1st of 5	59.2%	Show ranking

Which baby wipe brands compete with Pampers?

Pampers against baby wipe brands worldwide, by month

Month	Pampers	Huggies	WaterWipes	Curash	Johnson's
Oct 2025	64%	28.6%	7%	0.34%	—
Nov 2025	64%	28.6%	7%	0.28%	—
Dec 2025	64.8%	29%	5.8%	0.42%	—
Jan 2026	63.9%	28.6%	7%	0.42%	—
Feb 2026	60.1%	32.9%	6.6%	0.39%	—
Mar 2026	64%	28.6%	7%	0.34%	—
Apr 2026	64%	28.6%	7%	0.34%	—
May 2026	64%	28.6%	7%	0.34%	—
Jun 2026	59.3%	32.4%	8%	0.38%	—
Jul 2026	59.2%	32.4%	8%	0.47%	—
Aug 2026	54.3%	36.3%	8.9%	0.43%	—
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Pampers Procter & Gamble	54.3%	450K	0%	-4.9 points
2, held 2nd	Huggies	36.3%	301K	+22.4%	+4 points
3, held 3rd	WaterWipes	8.9%	74K	+22.3%	+1 points
4, held 4th	Curash	0.43%	3.6K	0%	0 points
—, not measured this month	Johnson's	—	—	—	—

1.Pampers
54.3%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -4.9 points.
2.Huggies
36.3%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +4 points.
3.WaterWipes
8.9%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1 points.
4.Curash
0.43%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
—.Johnson's
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Pampers and its closest rivals

How has branded search demand for Pampers changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Pampers worldwide fell from 550K to 450K.
Across the 11 months ending August 2026, Pampers’ estimated Share of Search among baby wipe brands worldwide decreased from 64% to 54.3%.
Across the 11 months ending August 2026, Pampers’ estimated Share of Search among baby wipe brands worldwide peaked at 64.8% in December 2025 and was lowest at 54.3% in August 2026.

How did search popularity change for baby wipe brands worldwide in August 2026?

4 changes

In August 2026, Huggies gained estimated Share of Search among baby wipe brands worldwide, from 32.4% to 36.3%.
In August 2026, WaterWipes gained estimated Share of Search among baby wipe brands worldwide, from 8% to 8.9%.
In August 2026, Pampers lost estimated Share of Search among baby wipe brands worldwide, from 59.2% to 54.3%.
Estimated monthly branded searches for Curash worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

How is Pampers measured?

Brandwave collects information about searches that people make online using Pampers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term